Case study : Akamai for NBA
2014, Spring, Management Information Systems
CH03_NBA Case (Laudon&Laudon, 2013)
NBA: Competing on Global Delivery with Akamai OS Streaming
[SUMMARY] The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and problems.
[URL] http://www.akamai.com/html/customers/testimonials/nba.html
[NOTE] The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS
ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer.
Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth.
[CASE] The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the NBA has a large international following and is televised in 212 countries and 42 languages around the world.
Increasingly, fans want and expect high quality game videos, RSS feeds, widgets, and Fantasy leagues.
NBA.com has an inventory of over 400,000 digital assets, including 15,000 videos. Last year, there were over 850 unique visits to NBA.com from 20 countries.
Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery. Akamai is headquartered in Cambridge,
Massachusetts. The company was founded in 1998 by MIT graduate student Daniel
CH03_NBA Case (Laudon&Laudon, 2013)
NBA: Competing on Global Delivery with Akamai OS Streaming
[SUMMARY] The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and problems.
[URL] http://www.akamai.com/html/customers/testimonials/nba.html
[NOTE] The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS
ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer.
Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth.
[CASE] The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the NBA has a large international following and is televised in 212 countries and 42 languages around the world.
Increasingly, fans want and expect high quality game videos, RSS feeds, widgets, and Fantasy leagues.
NBA.com has an inventory of over 400,000 digital assets, including 15,000 videos. Last year, there were over 850 unique visits to NBA.com from 20 countries.
Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery. Akamai is headquartered in Cambridge,
Massachusetts. The company was founded in 1998 by MIT graduate student Daniel