Cmns 130 Notes (Media and Society)
Chapter 1 – Media and Society
Media in a changing communications universe
The government uses the media to advertise (single largest advertiser)
Businesses also use to develop and communicate with customers
Also a key agent in globalization
Connected through the Olympics and other sporting events
Informs us of global natural disasters
The changing media is not replacing the old but is incorporating it
ITunes replaced Napster
Made doing certain tasks (communicating) much faster and easier
Businesses could now make quick business decisions and communicate with other stores that were far away in a matter of minutes rather than weeks or even months
Made the world seem smaller (shrank the distance between friends)
Took a lot of time for them to become common (same with telephones and radios)
Each advance in technology is based on previous technology to continue to shrink space through time and extend in space and enhance the relationships established by the telegraph
The internet is making consumer products much easier to acquire (online shopping)
The internet has so much information that people can inform themselves about current issues and read about others opinions and spread their opinions as well
Internet supposedly offers true democracy some people think that the new media is actually a negative because it only benefits the investors and owners but not citizens media owners want to attract the largest crowds using the least amount of money and their sole purpose is to raise profits, not provide a service to people privacy on the internet is another reason why people don’t like the new media (e.g., Facebook)
‘traditional’ concepts of mass media such as television, radio and print, or ‘new media’ as characterized by the internet and social media
Role of communication media is debated as being between the somewhat utopian view of ‘new media’ as promoters of choice and increased democratic participation and the more critical view of all media
Media in a changing communications universe
The government uses the media to advertise (single largest advertiser)
Businesses also use to develop and communicate with customers
Also a key agent in globalization
Connected through the Olympics and other sporting events
Informs us of global natural disasters
The changing media is not replacing the old but is incorporating it
ITunes replaced Napster
Made doing certain tasks (communicating) much faster and easier
Businesses could now make quick business decisions and communicate with other stores that were far away in a matter of minutes rather than weeks or even months
Made the world seem smaller (shrank the distance between friends)
Took a lot of time for them to become common (same with telephones and radios)
Each advance in technology is based on previous technology to continue to shrink space through time and extend in space and enhance the relationships established by the telegraph
The internet is making consumer products much easier to acquire (online shopping)
The internet has so much information that people can inform themselves about current issues and read about others opinions and spread their opinions as well
Internet supposedly offers true democracy some people think that the new media is actually a negative because it only benefits the investors and owners but not citizens media owners want to attract the largest crowds using the least amount of money and their sole purpose is to raise profits, not provide a service to people privacy on the internet is another reason why people don’t like the new media (e.g., Facebook)
‘traditional’ concepts of mass media such as television, radio and print, or ‘new media’ as characterized by the internet and social media
Role of communication media is debated as being between the somewhat utopian view of ‘new media’ as promoters of choice and increased democratic participation and the more critical view of all media