Digital Marketing Strategy for Funky Ape Cooler Bags
Digital Marketing Strategy for Funky Ape Cooler Bags
1. Introduction & summary of the business
For our group product design and mock up we took the idea of a wine cooler bag with a funny slogan as an inexpensive product which would both be a useful way to promote our idea of a new wine store called Planet of the Grapes and also bring in revenue in it’s own right.
2. Company Objectives:
Overall goal: Be Ireland’s leading online retailer for wine cooler bags.
Goals of digital marketing strategy:
Build awareness
Build trust
Build brand engagement
Create opportunities
Generate leads
Increase visitors to website
Increase customers
Set Key Performance Indicators for digital marketing strategy:
In 12 months’ time: rank number one for ‘wine cooler bags’ in google.ie using organic SEO and paid search strategies.
Get 2,000 likes on Facebook
Have 2,000 followers on Twitter
Increase website visitor conversion rate by 5%
3. Overview of target customers
Wine and beer lovers;
People shopping for unusual gifts;
Garden Centres;
Retail Shopping Outlets;
Wine Shops.
4. List of competitors gopromotional.ie; 4imprint.ie; amazon.co.uk; ebay,ie.
5. List of companies whose progress I’m benchmarking (companies I’d aspire to being as successful as)
Alephbet Books;
Blue Manatee;
The Lion & The Unicorn
6. ‘Regina’s Children’s Books’ Brand Overview
Top of mind: What is the first thing I want people to think when they are introduced to my business?
A funky , cool, desirable, useful and inexpensive product which stands out from other similar products.
Attribute: What the brand does / has – how can we connect emotionally with our customers?
Our products are not only useful and very portable but also inject a sense of fun into an increasingly dreary society.
Benefit: What benefit does my brand bring to my customers?
As out product works for both beer and wine bottles we pander to all tastes.
1. Introduction & summary of the business
For our group product design and mock up we took the idea of a wine cooler bag with a funny slogan as an inexpensive product which would both be a useful way to promote our idea of a new wine store called Planet of the Grapes and also bring in revenue in it’s own right.
2. Company Objectives:
Overall goal: Be Ireland’s leading online retailer for wine cooler bags.
Goals of digital marketing strategy:
Build awareness
Build trust
Build brand engagement
Create opportunities
Generate leads
Increase visitors to website
Increase customers
Set Key Performance Indicators for digital marketing strategy:
In 12 months’ time: rank number one for ‘wine cooler bags’ in google.ie using organic SEO and paid search strategies.
Get 2,000 likes on Facebook
Have 2,000 followers on Twitter
Increase website visitor conversion rate by 5%
3. Overview of target customers
Wine and beer lovers;
People shopping for unusual gifts;
Garden Centres;
Retail Shopping Outlets;
Wine Shops.
4. List of competitors gopromotional.ie; 4imprint.ie; amazon.co.uk; ebay,ie.
5. List of companies whose progress I’m benchmarking (companies I’d aspire to being as successful as)
Alephbet Books;
Blue Manatee;
The Lion & The Unicorn
6. ‘Regina’s Children’s Books’ Brand Overview
Top of mind: What is the first thing I want people to think when they are introduced to my business?
A funky , cool, desirable, useful and inexpensive product which stands out from other similar products.
Attribute: What the brand does / has – how can we connect emotionally with our customers?
Our products are not only useful and very portable but also inject a sense of fun into an increasingly dreary society.
Benefit: What benefit does my brand bring to my customers?
As out product works for both beer and wine bottles we pander to all tastes.