Disney Case
1. What is Walt Disney Company’s corporate strategy?
The company’s corporate strategy is centered on creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and international expansion.
2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio?
Disney has a long-term attractiveness in the media and entertainment industry in my opinion. They are strategic with which companies they acquire, and develop a plan before the purchase. We have seen the success of their acquisition of Marvel with the many movies, television series, games, digital media, and consumer products that have been derived from the acquisition and development of the different Marvel characters.
I feel that Walt Disney Company will continue to have strength within the media and entertainment industry among all ages. They have been able to develop a wide variety of products to appeal to all ages, from children to adults.
3. What is your assessment of the competitive strength of Walt Disney Company’s different business units?
Looking into where the company has grown their business units within the company, I feel that there is still great potential for them within media networks, studio entertainment, and consumer products. As heard in the video clip, there is some room to grow in parks and resorts, but I feel this may be more of updates to the current parks instead of new growth and projects within other countries. I do not believe there is long-term attractiveness within their interactive media unit. As shown in their financials within the case, it has been at a loss since 2009. I feel that their resources can be better used within the successful business units, and may be able to break into another business unit in the future.
4. What does a 9-cell industry attractiveness/business strength matrix displaying
The company’s corporate strategy is centered on creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and international expansion.
2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio?
Disney has a long-term attractiveness in the media and entertainment industry in my opinion. They are strategic with which companies they acquire, and develop a plan before the purchase. We have seen the success of their acquisition of Marvel with the many movies, television series, games, digital media, and consumer products that have been derived from the acquisition and development of the different Marvel characters.
I feel that Walt Disney Company will continue to have strength within the media and entertainment industry among all ages. They have been able to develop a wide variety of products to appeal to all ages, from children to adults.
3. What is your assessment of the competitive strength of Walt Disney Company’s different business units?
Looking into where the company has grown their business units within the company, I feel that there is still great potential for them within media networks, studio entertainment, and consumer products. As heard in the video clip, there is some room to grow in parks and resorts, but I feel this may be more of updates to the current parks instead of new growth and projects within other countries. I do not believe there is long-term attractiveness within their interactive media unit. As shown in their financials within the case, it has been at a loss since 2009. I feel that their resources can be better used within the successful business units, and may be able to break into another business unit in the future.
4. What does a 9-cell industry attractiveness/business strength matrix displaying