E.T real
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Report Information from ProQuest
October 16 2012 11:06
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Table of Contents
1. Restaurants Take Trip to Store --- Chains Tout Branded Products in Supermarket Aisles.........................
16 October 2012
ii
1
ProQuest
Document 1 of 1
Restaurants Take Trip to Store --- Chains Tout Branded Products in Supermarket Aisles
Author: Jargon, Julie
Publication info: Wall Street Journal [New York, N.Y] 10 June 2009: B.8.
ProQuest document link
Abstract: By putting goods on store shelves, restaurants are able to expand their brands. Because of weakness in the restaurant industry, "any restaurant is going after additional revenues right now," says Morgan Stanley
&Co. restaurant analyst John Glass.
Full Text: Restaurant chains are reaching out to consumers in an unexpected place: supermarket aisles. As the economy has soured, many consumers have ditched going out to eat for a trip to the grocery store, and restaurant chains are following. Starbucks Corp., which has seen traffic to its stores decline, in April launched a line of coffee-flavored ice cream in supermarkets. Last month, the company began handing out coupon books to its coffee-shop patrons containing such grocery-store deals as $1 off ice cream and $1 off 10-ounce packages of Starbucks brand coffee. "If consumers are coming in less frequently, they can still treat themselves at home," says Greg Price, vice president of global consumer products at Starbucks. By putting goods on store shelves, restaurants are able to expand their brands. Because of weakness in the restaurant industry, "any restaurant is going after additional revenues right now," says Morgan Stanley &Co. restaurant analyst John Glass.
Restaurants are responding to bleak times in their business. Moody's Investors
_______________________________________________________________
Report Information from ProQuest
October 16 2012 11:06
_______________________________________________________________
Table of Contents
1. Restaurants Take Trip to Store --- Chains Tout Branded Products in Supermarket Aisles.........................
16 October 2012
ii
1
ProQuest
Document 1 of 1
Restaurants Take Trip to Store --- Chains Tout Branded Products in Supermarket Aisles
Author: Jargon, Julie
Publication info: Wall Street Journal [New York, N.Y] 10 June 2009: B.8.
ProQuest document link
Abstract: By putting goods on store shelves, restaurants are able to expand their brands. Because of weakness in the restaurant industry, "any restaurant is going after additional revenues right now," says Morgan Stanley
&Co. restaurant analyst John Glass.
Full Text: Restaurant chains are reaching out to consumers in an unexpected place: supermarket aisles. As the economy has soured, many consumers have ditched going out to eat for a trip to the grocery store, and restaurant chains are following. Starbucks Corp., which has seen traffic to its stores decline, in April launched a line of coffee-flavored ice cream in supermarkets. Last month, the company began handing out coupon books to its coffee-shop patrons containing such grocery-store deals as $1 off ice cream and $1 off 10-ounce packages of Starbucks brand coffee. "If consumers are coming in less frequently, they can still treat themselves at home," says Greg Price, vice president of global consumer products at Starbucks. By putting goods on store shelves, restaurants are able to expand their brands. Because of weakness in the restaurant industry, "any restaurant is going after additional revenues right now," says Morgan Stanley &Co. restaurant analyst John Glass.
Restaurants are responding to bleak times in their business. Moody's Investors