F-Type Market Analysis

Since the Jaguar F-Types is on the pricier spectrum, one would not expect to buy the car in bulk. The Jaguar F-Type was made to “create and build the enjoyment and exhilaration of driving to life” (bestdrive.org). Many people purchasing the luxury car are men ages 25-54 who have a youthful mind but still there are females who purchase the vehicle. Most of the Jaguar F-Type buyers are part of the upper class society. Customers of Jaguar are usually showing off the F-Type as their pride and joy. The sports car is purchased by customers who have a passion for elite sports cars. There are many celebrities who also own the Jaguar F-Type and add the sports car to their collection. An example would be Kelly Rowland, a hip hop singer, who recently added the F-Type to her collectables along with her Bentley Continental, and Range Rover. Jay Leno, a television host, also raves about the F-Type saying that “it’s like a Mustang that went to college at Oxford” (businessinsider.com).

The option of customizing the Jaguar attracts more heavy users which usually own higher income. The customers can buy packages that will come with their choice of customization. One type of package includes the performance pack which includes adjustments to the engine, steering, gearshift and suspension settings with Configurable Dynamic Mode. There’s also an option to enhance the seat with more back and neck support and comfort. The premium pack includes the option to enhance interior luxury and technology. The package also includes dual zone climate controls which allow the passenger to set separate temperature zones and also will automatically recirculate function when the outside air is over polluted. The remaining packages are the vision pack, climate pack, extended leather pack, exterior black pack, exterior carbon fiber pack, exterior design pack, and exterior design pack with black pack.

The Jaguar F-Type 2014 was pre-ordered by many customers before the actual release