( Chapter 2)
Before starting any business, it is important to identify first the target market
and evaluate prospective location where the business will be establish. There so many
popular business restaurant in the industry. A concept in this market after the main
consideration relatively, identifying the market location is the most important
consideration on the top of the business plan. It is important to find location that has
no same business near convenient parting and it is necessary to revisit the business plan
to make sure you are close to your target market. The major reason for this study is the
writers own interest to set up an own restaurant business.
Everything starts with the desire to be more than you are today; a highly coveted brand, a fiercely dominant player, a more profitable entity, a better and more stimulating place to work. What will be your legacy and how will you arrive there? Efforts of massive change, it turns out, do not have to be massively painful processes. Done correctly, they can be accomplished through easy-to-understand actions
- each triggering another set of actions - eventually evoking holistic change through an entire company that can send sales and profits rocketing upward. Every business deserves and demands a thoughtfully constructed plan for growing sales and profits - a restaurant marketing strategic road map that efficiently helps you reach the fullest potential of your company. We help you build it by developing restaurant marketing strategy in the areas of branding, positioning, culture, public relations, training, design, local store marketing, new store openings, concept development and an overarching restaurant growth strategy.
Today, effective restaurant marketing strategy develops competitor-proof relationships with customers, suppliers, employees and