H&M Motivational Factors
Personal development and methodology
The motivation within H&M
08-10-2012
Picture 1 (www.facebook.com)
Tabel of content
Tabel of content 2
1.1 Introduction 3
2.1 Problem statement 3
2.2Delimitation/interpretation: 3
3.1 Methodology section 4
3.2 Reviewing theories and models: 5
4.1 Analysis 6
4.2 Motivation to reach the financial goals within H&M 6
4.3 Motivation within the CSR and the environment 8
4.4 Structure 10
5.1 Discussion 12
6.1 Conclusion 13
Appendix A - organization 14
Appendix B - Ownership structure 16
Appendix C - social Contract 17
Appendix D - logbook 18
Appendix E – e-mails 19
Appendix F – Bibliography 21
Executive summary
The purpose of this assignment is to carefully analyse the major goal of H&M, how motivation, communication, structure of the organization, culture, authority affects reaching their major goal. The following theories are being used to show the advantages and the disadvantages of the company: Maslow’s hierarchy of needs, Human Relations Movement (Hawthorne), scientific management (Taylorism), Herzberger’s Two-Factor Theory and Style theories. It will be discussed how H&M encourages their employees to be self-motivated, makes sure to educate and share the knowledge and pass on the “spirit of H&M”. It seems that H&M is focused on treating people with respect and their desire is that the employees would involve in everyday`s activity. Social factors had a far greater impact on output that physical condition. Different views of human nature than can be traced back in history, and that still has a great impact on how humans are addressed. Treating employees with respect, giving them space to develop, to be inspired, is how H&M motivates their employees.
The assignment is looking at the structure of the H&M as a tall organisation based on horizontal differentiation.
The project is focused on theories and how are these applied on H&M, as Maslow argues that the needs are
The motivation within H&M
08-10-2012
Picture 1 (www.facebook.com)
Tabel of content
Tabel of content 2
1.1 Introduction 3
2.1 Problem statement 3
2.2Delimitation/interpretation: 3
3.1 Methodology section 4
3.2 Reviewing theories and models: 5
4.1 Analysis 6
4.2 Motivation to reach the financial goals within H&M 6
4.3 Motivation within the CSR and the environment 8
4.4 Structure 10
5.1 Discussion 12
6.1 Conclusion 13
Appendix A - organization 14
Appendix B - Ownership structure 16
Appendix C - social Contract 17
Appendix D - logbook 18
Appendix E – e-mails 19
Appendix F – Bibliography 21
Executive summary
The purpose of this assignment is to carefully analyse the major goal of H&M, how motivation, communication, structure of the organization, culture, authority affects reaching their major goal. The following theories are being used to show the advantages and the disadvantages of the company: Maslow’s hierarchy of needs, Human Relations Movement (Hawthorne), scientific management (Taylorism), Herzberger’s Two-Factor Theory and Style theories. It will be discussed how H&M encourages their employees to be self-motivated, makes sure to educate and share the knowledge and pass on the “spirit of H&M”. It seems that H&M is focused on treating people with respect and their desire is that the employees would involve in everyday`s activity. Social factors had a far greater impact on output that physical condition. Different views of human nature than can be traced back in history, and that still has a great impact on how humans are addressed. Treating employees with respect, giving them space to develop, to be inspired, is how H&M motivates their employees.
The assignment is looking at the structure of the H&M as a tall organisation based on horizontal differentiation.
The project is focused on theories and how are these applied on H&M, as Maslow argues that the needs are
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