how can an understanding of consumer behaviour be used to manipulated consumers Essay Example
How can an understanding of consumer behavior be used to manipulate consumers?
Introduction
In today’s depressed economic situation, the Australian banks have been cutting interest rates to boost consumptions. This is a kind of Marco-control on the consumer behaviors. While, as for consumers, the most significant factor influencing its behavior mainly comes from psychological impacts. Thus, in this micro aspect, the marketing product itself is particularly important in the process of the consumer making decisions. However, the product-based marketing activities may not satisfy the diverse consumer’s desired values and needs. Therefore, for marketers, it is essential to understand what influences are right for consumer behaviors and how to manipulate their behavior in a right way. This short essay is designed to explain the knowledge of consumer behaviors and discuss how to contribute effective marketing practices through the relationship between the markets and consumer behaviors.
Understanding Consumer Behavior
Many product decisions are made by the consumer throughout the day, like, what should I eat? What should I wear? Or which car should I buy? These product decisions shaped the consumer’s life. So, for the enterprises, to make a successful marketing strategy is basically relying on a good understanding of the consumer behavior, which refers to a human response to markets in the business situation and is a discipline dealing with how and why consumers purchase (or do not purchase) goods and services (Quester et al, 2012). Additionally, the behavior occurs either for individuals, or in the condition of a group or an organization; it involves the use of products as well as their disposal process; and it is a response not only to physical commodities but also to the intangible products, such as services and ideas (Lars, 1999).
When considering the process of consumer decision making, there the internal and external influences which must be
Introduction
In today’s depressed economic situation, the Australian banks have been cutting interest rates to boost consumptions. This is a kind of Marco-control on the consumer behaviors. While, as for consumers, the most significant factor influencing its behavior mainly comes from psychological impacts. Thus, in this micro aspect, the marketing product itself is particularly important in the process of the consumer making decisions. However, the product-based marketing activities may not satisfy the diverse consumer’s desired values and needs. Therefore, for marketers, it is essential to understand what influences are right for consumer behaviors and how to manipulate their behavior in a right way. This short essay is designed to explain the knowledge of consumer behaviors and discuss how to contribute effective marketing practices through the relationship between the markets and consumer behaviors.
Understanding Consumer Behavior
Many product decisions are made by the consumer throughout the day, like, what should I eat? What should I wear? Or which car should I buy? These product decisions shaped the consumer’s life. So, for the enterprises, to make a successful marketing strategy is basically relying on a good understanding of the consumer behavior, which refers to a human response to markets in the business situation and is a discipline dealing with how and why consumers purchase (or do not purchase) goods and services (Quester et al, 2012). Additionally, the behavior occurs either for individuals, or in the condition of a group or an organization; it involves the use of products as well as their disposal process; and it is a response not only to physical commodities but also to the intangible products, such as services and ideas (Lars, 1999).
When considering the process of consumer decision making, there the internal and external influences which must be