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4.1 What Does runs the Telecom market? Given above the factors which decides the success steps of any telecom company. But the needs of customer are vary as per profession, surrounding environment, awareness and urbanity. And one other thing affects most is the usage.

4.2 Study analysis based on questionnaire net survey reports and annual reports of the companies

The main criteria for comparison is use of services in rural life and urban life and after that it will be based on age groups
4.2.1 Use of BSNL and Uninor in Urban areas:

Interpretation:
Based on analysis
1) 15-30 age group is youth and this group is always more aware about the latest schemes and plan as uninor provides low call rates and other plans for sms and Internet. So here in youth Uninor gets the large customers.
2) 30-50 age group is working personas group and they always seeks for reliable and good services rather than costing. And also many companies who are government aided provides BSNL card to their workers for inter calling.
3) 50-above group is either retired or persons who are going to retire so mostly they also look for reliable service and as well as they have been habitual to their old services which they used before.
4.2.1 Use of BSNL and Uninor in Rural areas:

Based on Analysis
1) 15-30:- In rural life people mostly start to use cell phone services after 18 or 20 so here this group’s customer base is low compared to others, also the promotional activities are low compared to the urban areas.
2) 30-50:- Mostly this groups contains the farmers as it is main profession and so they Krusi-card from bsnl which is highly flexible in pricing for all services so the BSNL’s customer base is high.
3) 50-above:- mostly in village senior citizens don’t use mobile services rather than calling services so they use BSNL because of scheming.

4.3 The analysis and interpretation of data of people who use uninor and BSNL and both services – comparison by age groups.
In Urban areas :
Group 15-30

18% customers use both uses, In urban areas as stated above the customer of group is much aware about pricing but because of use of landlines and other services of bsnl is also used by some customers

Group 30-50

7% people use both services, as stated in analysis people use uninor for calling and bsnl for business and good service and workers use because of company’s facilities.

Group 50-above

In this group people use the services used before and available in their house. So only 2% people use both services. This group is main customer base of BSNL so the as per use of uninor is low so common is also low.

In Rural Areas

This is not group wise as village customers are mainly single company user and they use single service at a time so common users are low. And rural market is dominated by bsnl because of krushi card and other reasonable and reliable services. So on an average BSNL is main service provider in village or rural market.