i am who i am

Locations:The roaming tactical nature of the sampling worked incredibly well in allowing the promotional sampling teams to target the core audience of affluent professionals throughout each day.In order to maximise the potential audience reach, the teams split their shifts to cover the following mix of sampling locations:07.00-10.00 Commuter links and busy walkways in front of the supermarket10.00-11.30 Office to office sampling to businesses close to the stores11.30-14.30 Sampling on the main retail area close to store entrance14.30-16.00 Office to office sampling to businesses close to the stores16.00-19.00 Sampling on the main retail area close to store entranceResults:A total of 30,000 samples were handed out alongside all important brand communication, to the exact core audience groups that the client wanted to reach.A huge amount of positive brand endorsement was achived. Circa 90% of all people offered a sample would be keen to try either a sample of the tea or cake (or both). All people sampled were very keen on the tea (Yorkshire Gold) and were pleased to be given a dry sample pack of the Gold tea bags.All recipients were given a piece of print material, a verbal explanation of the quality leaves that make the Yorkshire Gold and encouragement to purchase a box from the local Waitrose store.Client was extremely pleased with our ability to deliver a low cost peice of targeted product sampling activity,with a national, wide scale targeted audience reach - and continues to use Link Communication across a wide range of promotional sampling