investigation marketing
Unit 3
Investigating Marketing
By
ASIM BEHARI
Contents Page Page No
A) Identifying Marketing Aims and Objectives
- Introduction - Product decisions 4 - Marketing aims and objectives - Target market and segmentation
B) Using Appropriate Methods of Market Research
- Choice of Product
- Price
- Promotion
- Place
- Competitors
- Overall Market Context
- Target Market/Segment
- Evaluation of Methods
C) Choosing an Appropriate Marketing Mix - Product - Price - Promotion - Place
D) Other factors influencing the marketing mix
- Cost analysis
- PESTL analysis
- Evaluation of research decisions
E) Appendices
- Insert your appendices
A) Identifying Marketing Aims and Objectives
Introduction:
Pharmacist John Stith Pemberton in Columbus, Georgia invented Coca-Cola in 1886. Asa Griggs Candler, who incorporated The Coca-Cola Company in 1892, bought the Coca-Cola formula and brand in 1889. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate, which is later sold to various bottlers throughout the world who hold an exclusive territory. Coca Cola is planning to introduce a new product to the market.
The current product range of Coca-Cola:
(Reverence: Coca Cola Website)
The Coca-Cola Company offers more than 500 brands in over 200 countries, besides its namesake Coca-Cola beverage.
During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. Therefore, the product that will be launched is Black Cumin Cola.
The Black Cumin Cola is a product that mainly made by Cumin Flavour. If we look on the nutrition value, we
Investigating Marketing
By
ASIM BEHARI
Contents Page Page No
A) Identifying Marketing Aims and Objectives
- Introduction - Product decisions 4 - Marketing aims and objectives - Target market and segmentation
B) Using Appropriate Methods of Market Research
- Choice of Product
- Price
- Promotion
- Place
- Competitors
- Overall Market Context
- Target Market/Segment
- Evaluation of Methods
C) Choosing an Appropriate Marketing Mix - Product - Price - Promotion - Place
D) Other factors influencing the marketing mix
- Cost analysis
- PESTL analysis
- Evaluation of research decisions
E) Appendices
- Insert your appendices
A) Identifying Marketing Aims and Objectives
Introduction:
Pharmacist John Stith Pemberton in Columbus, Georgia invented Coca-Cola in 1886. Asa Griggs Candler, who incorporated The Coca-Cola Company in 1892, bought the Coca-Cola formula and brand in 1889. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate, which is later sold to various bottlers throughout the world who hold an exclusive territory. Coca Cola is planning to introduce a new product to the market.
The current product range of Coca-Cola:
(Reverence: Coca Cola Website)
The Coca-Cola Company offers more than 500 brands in over 200 countries, besides its namesake Coca-Cola beverage.
During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. Therefore, the product that will be launched is Black Cumin Cola.
The Black Cumin Cola is a product that mainly made by Cumin Flavour. If we look on the nutrition value, we