The company defines these goals, and sets pace to realize these goals with a very precise subset goal structure. Together, this defines J.P. Morgan Chase & Co's corporate strategy.
J.P. Morgan has very precise ideas on their aspiration to be the best. This goal includes developing a world class franchise in every business they operate. This is done by having the ability to deliver good returns and solid growth over time. Be client driven. J.P. Morgan believes in having consistent customer driven priorities, and exceeding their expectations. Innovate, test, and learn. Innovation must be at the very core of the company. Finally, as a corollary to being client driven, to create powerful brands that carry a commitment of quality and integrity. Essential to this is delivering on the promise everyday. (J.P. Morgan business goals). The next business principle for J.P. Morgan is to execute superbly. Strategy is one thing, but maintaining high standards on execution is one thing J.P. Morgan strives to do best. They have many underlying plans towards execution. Some include: Demand and maintain strong financial discipline in good times and bad, Design and maintain the best systems, Eliminate waste, and Measuring performance. (J.P. Morgan business goals). To do this, J.P.
Bibliography: Weidner, David. J.P. Morgan Chiefs Defend the Investment Bank, 2007. Retrieved 30 March 2007