Kennedy’s use of television, the way he handled his campaign and his governing style were all aspects of his personalization of the office. Although Kennedy was not the first president to appear on television, “it was under and because of Kennedy that television became an essential determinant-probably the essential determinant-of a president’s ability to lead the nation” (Milkis & Nelson, 2007). Kennedy’s principal forum for reaching the public was the press conference. He was the first president to allow the press conferences to be televised live and without restriction, realizing that the live interview process could be a good way to address the nation. Kennedy’s use of his family to manage his campaigns for office and his appointments of family members to positions in the White House Office further contributed to JFK’s personalization of the presidency.
During his short presidency John F. Kennedy had more than one foreign issue to deal with. Kennedy’s administration was accountable for the Bay of Pigs invasion, attempting to overthrow Fidel Castro. The attempt was unsuccessful leading to death and imprisonment of American citizens. The actions of JFK’s administration led to weak relations between the United States and Cuba for years after his tenure as president ended. Under Kennedy’s administration the United States got involved in the conflict in Vietnam for the first time. Even though he was not