Preview

L'Oreal Hr Case Study

Powerful Essays
Open Document
Open Document
1810 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
L'Oreal Hr Case Study
Human Resource Management
The Recruiting Game at L’Oreal- Case Study

SUMMARY OF THE CASE
L'Oreal Group, known by insiders as the "business school in practice", is famed for its leading expertise in marketing and brand management. Group L’Oreal has designed a number of different games for the purpose of recruiting good marketing students. Recruitment is one of the most important strategic priorities for L’Oréal and it maintain strong ties with more than 200 leading universities around the world, where it continue to offer students the opportunity to participate in business games and case studies. These not only showcase L’Oréal group but also help us to identify young creative talent, particularly in emerging and growing markets. L’Oréal Brandstorm, L’Oréal Ingenius and L’Oréal e-Strat Challenge give students a unique chance to take on real-life professional experience with the leading multinational cosmetics company
The company has used such an approach as it believes it is a unique way of discovering the potential of a person in this fast growing and emerging market. These games are played online by the students. The performance of the student is being tracked by the computer and accordingly points are awarded. Winners of the local contests get to travel to Paris to take part in the finals and on winning the same, a job offer from L’Oreal executives who have been monitoring their performance. There are three online games. The first being e-Strat, then Brandstorm- a game for turning ideas into product and Ingenius- an industrial strategy game. The most popular game is e-Strat, where decisions about retail strategy and spending on R&D were made. It attracts 50000 students and scholarships are provided by the company. Here the biggest winner is L’Oreal due to the publicity it gets and the opportunity to hire top marketing students worldwide.

Question: 1
Review of games e-Strat At first glance, the L'Oréal e-Strat Challenge is a business competition

You May Also Find These Documents Helpful

  • Good Essays

    Regardless of the job you do and the environment you work in, you're certain to face conflict in the workplace at some point. Not all conflict is bad; sometimes conflict can create discussions to produce new ideas. Whether these disagreements become full-blown feuds or instead fuel creative problem solving is, in large part, up to the person in charge. The key is keeping your emotions out of the way so you can deal quickly and productively deal with the issue. As a manager, there are going to be many different situations and conflicts you are going to oversee. There are many different management styles when dealing with conflict.…

    • 982 Words
    • 3 Pages
    Good Essays
  • Good Essays

    research

    • 304 Words
    • 2 Pages

    Students will take the role of Country Manager for their company, specifically marketing their company's toothpaste brand in these countries. They will encounter international, regional and local competitors, and through research and strategy, determine the best course of action to establish a presence in these markets.…

    • 304 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    HR management

    • 746 Words
    • 3 Pages

    You are the HR manager of Brambles, your General Manager has asked you to find a replacement for the Finance Manager who has just handed in their resignation. The Finance department has 5 staff, one being the manager and 4 staff that report to him/her. The Finance Manager reports directly to the General Manager & responsible for all things to do w/finance.…

    • 746 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    HRM case study

    • 575 Words
    • 3 Pages

    On the other hand, Kathie , Sallie and George were a part of the outer group. They were…

    • 575 Words
    • 3 Pages
    Good Essays
  • Good Essays

    They provide long lasting programs to market player advancement and client satisfaction (read: product sales ) with certified video games that showcase popular customer brands. This implies they encourage lottery product sales by developing known brands.…

    • 489 Words
    • 2 Pages
    Good Essays
  • Better Essays

    MGI’s team has diverse talents: Igor and Roman are accomplished musicians. Sasha has a keen business and finance acumen, Alex has substantial experience in music and business, Dav is software developer and an MBA student at MIT, Dana is a finance and banking major and currently a HBS MBA grad while Henry is an investment banker, has experience in business development and is currently also an HBS MBA graduate student. MGI’s product is a critical success but a commercial failure. The founders wish to market it as a game while the student team believes it should be used as an educational tool.…

    • 900 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Hr Management

    • 396 Words
    • 2 Pages

    1. How does the integration of HR with the organizational culture contribute to the success of Google, Scripps, and UPS? To find ideas, go to the corporate website for each of these companies and search for additional insights.…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    For many companies, health insurance can become a challenge especially for those companies who make small profits trying to exist in today’s economy. That is the case for Quality Auto Parts, a company who has seen its profits from the late 80’s increase and decrease at different variables until today. During the recent recession the decline in auto sales put a damper on the auto parts dealers as well. This did not make things better when the doubling of health insurance benefits continues to rise over the years.…

    • 1025 Words
    • 3 Pages
    Better Essays
  • Satisfactory Essays

    Apple's Branding Strategy

    • 5551 Words
    • 159 Pages

    References: * OPPapers, 2012. L 'Oreal - Business Policy and Strategy. [online] Available at: <http://www.oppapers.com/essays/Loreal-Business-Policy-Strategy/138690> [Accessed 25March 2012]…

    • 5551 Words
    • 159 Pages
    Satisfactory Essays
  • Satisfactory Essays

    COVER LETTER 2 2

    • 265 Words
    • 1 Page

    During my internship at COTY Inc. as a Global Marketing Intern with brands of Celine Dion and Halle Berry I effectively work with the brands team to ensure that new launches and/or existing brands are manufactured and distributed successfully and on-time. With a background in field sales and office administration I am able to view situations from multiple perspectives with a proven ability to maximize opportunities. As an effective problem solver, I see my role as one of overcoming obstacles and confusing by providing clarity and practical business solutions for the company I represent and its clients.…

    • 265 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    L'Oreal , case study

    • 6376 Words
    • 26 Pages

    potential. It was the market leader in France and the challenge was to make it a leader…

    • 6376 Words
    • 26 Pages
    Good Essays
  • Satisfactory Essays

    HR Management

    • 306 Words
    • 2 Pages

    As a marketing strategy, Towson Limousine is offering online reservations for their fleet of cars on their web site www.towsonlimo.com. Their web site Home Page is sleek and refined with simple graphics that emit a feeling of quality and are not distracting. There is a collage of their cars on the Home page that include hints of their customer base. They also offer local and toll free phone numbers at the top in a frame that give the browser instant contact information for their business on every page of their web site.…

    • 306 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    h&m human resource

    • 1180 Words
    • 5 Pages

    The Human Resource is a strategic partner to H&M's business. They set standards for recruitment, implement training and support the development and growth of their entire organization. The human resource planning, the recruitment and the selection is one of the major human resource management responsibility. All to ensure their have the right people with the right skills in the right positions – and at the right time.…

    • 1180 Words
    • 5 Pages
    Good Essays
  • Best Essays

    |L’Oréal: An Image Makeover In India | | | |A Case-Study | | | Table of Content 1. Introduction: A Brief History of L’Oréal 2 2. Situation Analysis / Strategic Analysis 2 2.1. Consumer Market Segmentation 2.1.1. Demographic Segmentation 2 2.1.1.1.…

    • 3217 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Hr - Training

    • 4778 Words
    • 20 Pages

    L’oreal has not only adopted many of the well-known HR processes, systems and structures but they have also made a huge success thereof!…

    • 4778 Words
    • 20 Pages
    Good Essays