Submitted By : J Karthik Ganesh Program : EPGP Class :Sep 2009 Roll No :EPGP10-0909155 xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 1. Discuss how your company has attempted to develop a competitive strategy to protect its business level strategy. For example, if your company is operating in an embryonic industry, discuss the ways it has attempted to increase its competitive advantage overtime. If it operates in a mature industry, discuss how it has tried to manage the five forces of industry competition.
L&T being in a infrastructure industry which is in growth stages in India. L&T Has developed a competitive strategy to protect its business level strategy by concentrating in building block of distinctive competencies. It has a strategy of being first in innovate process that leads to increase the ease of production, increase the quality and reduce the cost of production.
It has a strategy of Excel in Quality of Production and adopted many international standards in process as well as product. Also created Quality cell for continual improvement in the system.
It has a strategy of faster Delivery i.e execute the project as Quick as possible by deploying more resource and also increase the efficiency of resources deployed so that can have lesser Customer Responsive Time.
It has a strategy of automate every value chain process by implementing superior available technology. and implemented this in supply chain management process so that all the process is automated by information technology including its supplier uses this to increase the efficiency.
L&T has managed the five force of industrial competition by the following
Risk of Potential competitor :- a) Economy of Scale
Production cost can not be reduced by mass production because quantity is freezed and most of the projects are bided in public. price reduction is