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THE INFLUENCE OF MODERN ART
Cubism
New attitudes towards pictorial space and geometric abstraction with geometric planes (but still based on real objects)
- Influenced by African tribal masks/ breaking natural objects into planes/shapes.
- Figures simultaneously seen from more than one view through relationships of geometric planes.
- Analytical cubism based on process of human vision, eyes scan a subject then compile it into a whole.
- Introduced collage, allowed for composition free of subject matter, declared a painting as a three dimensional object. Materials/media as signifiers.
- Structural Cubism portrayed only the essence of an object, not its outward appearance.

Futurism
Utopian, Pro war and technology, about time and motion/dynamism, introduction of typography as art.
- Began with published Italian manifesto in Italy 1909
- Glorification /romantic view of war as a means of cleansing society, machine age, speed, modern life.
- Aesthetic harmony/tradition rejected in favour of velocity, sound and the diagonal line.
- Russian futurism, introduction of typography to art/ as an expressive form in dynamic, non linear composition, dispersal of sound and silence on a page. Union of poetry and painting.
- Influenced by cubism and motion photography, vorticism, simultaneity – the total work of art, art not separate from life.
Cubo-futurism and rayonism (dynamic cubism)

WWI (1914 – 1918)
- Catalysed by assassination of Heir to Austro-Hungarian throne, Franz Ferdinand in time of great political tension.
- Spread worldwide, millions killed both in battle/from disease/poverty.
- Historic grievance (Prussia defeats France), colonial expansion (empire envy), rise of nationalism, threat of new thinking, arms race (politics of the binary, they have one we need one). Lasted five years, created 9 new countries.
- Communication artist ‘designed’ the ideas of the enemy, propaganda posters.
- Trench warfare, new industrial technology of

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