Abstract 2
Methodology 2
Introduction 2
Corporate Strategy Analysis: A Resource Based View 3
Developing New Capabilities 5 I. Mergers and Acquisitions 6 II. Strategic Alliances 6 III. Incubating Capabilities 6
Current Strategies 7
International strategy-why did they fial? 8
Conclusion 9
Bibliography 11
Abstract
Marks & Spencer Group is ranked 53 on the FTSE All-Share Index Ranking as at close on Tue, 4 December 2012. This essay explores how specific resources have influenced its strategies, and how M&S possess its resources and capabilities to establish competitive advantage. Also included a very brief analysis of its failure to enter the global market
Methodology
The research resources focused primarily on M&S news releases, media articles and relevant academic papers.
The analysis is based on Porter’s Generic Value Chain (see Figure 1) to describe the activities within and around an organization, and relates them to an analysis of the competitive strength of the organization.
Introduction
Marks & Spencer is a major high street retailer in UK. Its product ranges from clothing, food products and household accessories etc. It entered the international market by franchising in countries include Canada, USA, France, Belgium, and Ireland etc. By the end of 19th century, the international market was on the verge of collapse due to improper management by the senior management of the company. Thus the company decided to withdraw its presence from the international market and instead concentrate only on the home market. (M&S company history, 2011)
Corporate Strategy Analysis: A Resource Based View
According to Grant’s representation of the resource based view, the firm is essentially a pool of resources and capabilities, and these resources and capabilities are the primary determinants of its strategy and performance. (Grant, 2005) Thus the key to achieve a competitive advantage over
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