Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone) Essay Example
Marketing Communication Analysis On Apple
Name: Bökény Kornél
In this report I will analyse the marketing communication activities of the multinational corporation Apple, with great emphasis on the current top-selling products thereof: the iPhone, and the iPods. I will deal with the iPod and the iPhone, since the marketing communication used to promote these products is the most notable. The report will include several images, so that the reader can experience the products’ design and the corresponding advertisements for each product.
Company overview Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' advertisements, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, namely 2005 Power Mac advertisements, and iPhone ads in Britain. Apple is an IT company founded in 1975 by Steve Jobs (the current leader), Steve Wozniak and Ronald Wayne. The company's currently best-known hardware products include Macintosh computers, the iPod, the iPhone and the new iPad. In its early years, Apple only manufactured computers, but for the sake of greater success, it further expanded to the consumer electronics market. It was even called “Apple Computer, Inc.” for thirty years, but the word "Computer" on January 9, 2007, to show that the company’s main products are not computers anymore. Now in 2010, Apple is considered to be one of the largest technological corporations in the world by revenue. Apple periodically holds a so-called “Apple event” where information about new and future products is revealed by Apple’s superiors. The event’s host is usually Steve Jobs. Apple’s computers have their own operating system called the MAC OS, which is fabled for its performance and ease of operation. The iPod is praised for being small but powerful,
Name: Bökény Kornél
In this report I will analyse the marketing communication activities of the multinational corporation Apple, with great emphasis on the current top-selling products thereof: the iPhone, and the iPods. I will deal with the iPod and the iPhone, since the marketing communication used to promote these products is the most notable. The report will include several images, so that the reader can experience the products’ design and the corresponding advertisements for each product.
Company overview Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' advertisements, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, namely 2005 Power Mac advertisements, and iPhone ads in Britain. Apple is an IT company founded in 1975 by Steve Jobs (the current leader), Steve Wozniak and Ronald Wayne. The company's currently best-known hardware products include Macintosh computers, the iPod, the iPhone and the new iPad. In its early years, Apple only manufactured computers, but for the sake of greater success, it further expanded to the consumer electronics market. It was even called “Apple Computer, Inc.” for thirty years, but the word "Computer" on January 9, 2007, to show that the company’s main products are not computers anymore. Now in 2010, Apple is considered to be one of the largest technological corporations in the world by revenue. Apple periodically holds a so-called “Apple event” where information about new and future products is revealed by Apple’s superiors. The event’s host is usually Steve Jobs. Apple’s computers have their own operating system called the MAC OS, which is fabled for its performance and ease of operation. The iPod is praised for being small but powerful,