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Marketing course
DIAGNOSTIC MARKETING EN ANGLAIS: FOUNDATION MARKETING
What is marketing?
A business philosophy that regards customer satisfaction as the key to successful trading & advocates the use of management practices that help identify & respond to customer needs.
Customer satisfaction: want to see people happy again. If they are not satisfied, loose clients.
Management practices: there is planning, methodology. Everything is planned. It takes a long time to come with a marketing project. So we manage, schedule, action plans.
We knows who customers are, what they need and what they like.



The process of planning and executing the conception, pricing, promotion & distribution of ideas, goods and services to satisfy individual & organizational goals.

Conceive a new product because we think there is a market to it. How many people will buy it. Should it be easy to access, found a solution. Promotion: giving them curiosity

The 4 P's relating the Marketing Mix: Product, Price, Place, Promotion
The management process responsibke for identifiying, anticipating & satisfying customer requirements profitably (able to answer their requirements)
Satisfying customer requirements: Give them a range of product that can satisfying their needs.

A marketing oriented organization understands that, in the long run, meeting the customer's needs is what leads to success.
Marketing: long term strategy ≠ Sells: short term strategy
Efficiency is doing the right things (identify, look for customer)
Effectiveness is doing things right (to satisfy their needs)






Analysis is the basis of marketing
Strategy to satisfy the customers
Operations: put strategy into action (work with advertising / interact with companies, experts: all interdependant)
Management and Planning: coordinate allt he people to work on one strategy
The marketing strategy is identifies target markets & adresses the needs and wants of customers to formulate an integrated marketing

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