Preview

Marketing Flyer Plan Essay Example

Better Essays
Open Document
Open Document
1332 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Flyer Plan Essay Example
XYZ Construction, Inc.

XYZ Construction Marketing, Inc. Marketing Plan
Pamela Bryant
Northcentral Univesity

Abstract
This marketing plan will develop the expansion of the XYZ Construction, Inc. from the state and federal supported construction industry to the private and residential construction industry. The growth of the company as well as the future goals are to be developed through a marketing plan that will a strategy to enter a market that has not been explored previously. The next twelve months the company will seek development in all areas of the business that will transform the ownership from private to public. Bryant Consultant brought in as a contractor will help develop a marketing plan as the first step in the transition. Through this relationship, the development of a marketing flyer and other marketing materials they will distribute to current and future customers outlining key offering. The plan will consist of four phases outlining the following, services, marketing strategy, financial strategy, design and delivery.

Company Background
XYZ Construction, Inc. is a family owned business, which has existed since 1950. A privately owned company, their success has been in state and federally funded projects tailored to roads, airfields and bridges. XYZ Construction currently has 16 field offices located in 11 states with a headquarters in Denver, Colorado. With the majority of their experience being in projects that relate to road and airfields the staff currently, consist of equipment operators, civil engineers and project managers. The company’s staff will expand to meet the needs of the changes XYZ will face during the transition from private to a public offering company. The company currently has 2,300 year round employees (Kroeten, 2013)
Services
Currently XYZ Construction, Inc. services the commercial area. The local units create highways, roads and other avenues of transportation expansion. In the area of commercial

You May Also Find These Documents Helpful

  • Powerful Essays

    Hrm 531 Case Study

    • 1761 Words
    • 8 Pages

    One of the most important elements that stood out is Ms. Luther’s commercial construction business is expanding from its base of operations in Detroit, Michigan into a new market, Arizona. Clapton Commercial Construction has a ten million dollar annual net revenue along with an expected growth of twenty percent in their workforce with a consistent three percent drop in revenue growth this year. In order to provide Ms. Luther with recommendations for pay and benefits, we will provide a market evaluation of Arizona, recommendations for compensation structure and position in the market, develop a…

    • 1761 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Cfda

    • 1000 Words
    • 4 Pages

    This program will help ensure that XYZ Corporation has the funds that are needed to make any and all repairs that are necessary in order to maintain their facility or facilities in working order. This program will also help the XYZ Corporation in expanding their business if necessary to be able to meet the needs of the Corporation itself and its employees and clients.…

    • 1000 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    PROJ 587 Week 5 Case Study

    • 2250 Words
    • 6 Pages

    Your new company is a mid cap company with revenues of approximately $350 million dollars a year. This company, like many others, is struggling in today’s economy. It realizes in order to survive it needs to both expand and control costs at the same time. You are new to this industry. This company’s vision is to become the “go to” support or the “provider of choice” for the cruise ship industry throughout the world.…

    • 2250 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    xvi. The market research into this area needs to be concluded with a six-week time frame. Based upon the results of this research, a marketing plan and advertising campaign need to be created and presented to the client within the next 6-week period. Roll-out of the first phase of the campaign should begin as well as analysis of various indicators to determine effectiveness and any changes necessary before the second phase of the program…

    • 845 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Turners Construction

    • 802 Words
    • 4 Pages

    Turner is one of the largest building services and construction contractor companies in the United States. It presents “a network of offices in North America and around the globe, with a staff of 5,000 employees, and as a North America-based, Turner´s operation was divided into territories where each one is headed by a territory general manager (TGM), who are able to offer clients accessibility and support.”…

    • 802 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Sks7000-8 Assignment 3

    • 1572 Words
    • 7 Pages

    The XYZ Construction Inc. located in Denver, Colorado is planning to expand operations in Asia. In order to be able to do expansion in Asia the XYZ Construction Inc. needs to find out more about the ethical and social issues that may affect the business, project managers and engineers. Moreover, the XYZ Construction Inc. may need to train staff or hire a staff that would fit the culture.…

    • 1572 Words
    • 7 Pages
    Best Essays
  • Better Essays

    With the Michigan to Arizona expansion, Atwood and Allen Consulting recommends Clapton Commercial Construction (CCC) implement this proposed recruitment and selection strategies plan. The proposed strategies plan includes customized organizational recruitment goal, forecasted demographic changes, 5 year workforce analysis and workforce diversity objectives; and recommendations for organizational branding and methods for recruiting, screening and selecting candidates.…

    • 1082 Words
    • 5 Pages
    Better Essays
  • Good Essays

    With the expansion of Clapton Commercial Construction on the horizon, Atwood and Allen Consulting have created these recommendations for recruitment and selection. Clapton Commercial Construction will be expanding by twenty percent into Arizona, which is a new market for them. In this proposal we will discuss the need to recruit/select for the expansion project, the importance of diversity, how Clapton Commercial Construction can brand their organization, and how to legally recruit and select candidates. Once all these concepts are in place for Clapton Commercial Construction the company will be ready for the Arizona market.…

    • 816 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Horizon North Case

    • 137 Words
    • 1 Page

    Horizon North is a publically listed corporation (TSX: HNL.TO) providing a full range of industrial, commercial, and residential service offerings. Industrially we supply workforce accommodations, including camp management and catering services, as well as access matting, soil stabilization services, remote power and energy generation systems, and relocatable modular structures. Horizon North’s Permanent Modular division integrates modern design concepts and technology, with state of the art, off-site manufacturing processes to produce high quality, modularly constructed building solutions for commercial and residential structures. Commercially we manufacturer a varied range of desirable office, hotel, and retail buildings. Residentially…

    • 137 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Frank Haney Company

    • 310 Words
    • 2 Pages

    Clark Construction is another such company. With over 100 years of experience in securing government real estate contracts, Clark is one of the few major players in this industry that has stood the test of time. The U.S. Coast Guard is headquartered in one of their buildings as are numerous Class A corporate offices. Their portfolio is impressive to say the…

    • 310 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Lojack Case Summary

    • 2058 Words
    • 9 Pages

    LoJack will need to develop a strong marketing and distribution plan to enter the construction market and a strong foothold must be established to keep back…

    • 2058 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    All but one answered that they did but the reasoning were all different. For instance, one male co-worker stated that is all about how good he looked in a car. That design was the ultimate factor. “I am one with the car if it can get me undivided attention” (Sullivan, Jeffery personal communication dated October 31st. 2014). Another co-worker said “My history with the brand will never get me to look elsewhere”. A Toyota enthusiast because he never ran into serious problems with any of his previous models (Calles, Kalani personal communication dated October 31st. 2014). “It’s all about maintenance and the economy” said one co-worker. She goes on to say “that hybrid technology is both good for the wallet and greatly contributes to the reduction of greenhouse gases” (Coble, Roxanna personal communication dated November 3rd. 2014). Finally, the last co-worker interviewed stated that convenience has always been his deciding factor. An advocate for the great doors, he goes on to say “Nothing like a getting a few tags of deer and needing only one trip to the house”. He also mentions that without his pick-up truck preferences, there wouldn’t be anyone in the shop to help out those in need of moving furniture or a large appliance. “It’s only a matter of time when someone needs my services (laughing)” (Wadkins, Richard personal communication dated November…

    • 1411 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    This Strategy and Business Plan covers the work of the full BRANZ Group, particularly the two main BRANZ business entities, namely BRANZ Incorporated…

    • 13100 Words
    • 53 Pages
    Powerful Essays
  • Good Essays

    Samacheer Kalvi English Qns

    • 22801 Words
    • 92 Pages

    on top of the other and make a soaring (i) tower. He liked to help the…

    • 22801 Words
    • 92 Pages
    Good Essays
  • Good Essays

    This advertisement from L’Oréal Paris is about a new generation of lipsticks. This series of lipsticks is called Rouge Caresse and contains ten different kinds of soft colours. L’Oréal Paris promises ‘a veil of colour’ and a ‘sheer, light finish’. It is said that the application will be soft and easy. Although this advertisement comes from the internet, it is being published in magazines for teen girls (14+) or women under the age of 40 before. This is the target audience of the Rouge Caresse lipsticks of L’Oréal Paris and therefore it is logical to publish this advertisement in these magazines. The series Rouge Caresse lipsticks was released in the beginning of February 2012, so this advertisement was probably published just before and after the start of this month. You won’t find this advertisement in magazines anymore because it has been a long time since the publication of this product.…

    • 779 Words
    • 4 Pages
    Good Essays