Marketing Mix of Nescafe
MARKETING ESSENTIALS
Assignment on
MARKETING MIX
Of
NESCAFE Submitted By: Sarathkumar (facebook) (files2.coloribus.com) (photobuket)
Introduction
Marketing can be defined as the process of introducing a product or service to the world for the purpose of selling that product or service to the customers. Without marketing, product or services cannot be successfully provide value to customers based on their interests, needs and preferences. Marketing not only based on the selling of a products or service, but also understanding the needs of the market and research and find whether their product meets customer’s needs or not and Improve.
For the successful marketing of product and services we used different marketing techniques. For instance, most of the well established firms are using the techniques like marketing mix, target market etc.
The Concept of Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories. These are the 4 P’s of Marketing Mix .These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response.
Marketing mix is an important technique in marketing. By researching the market, the organizations identify the most suitable marketing mix. The marketing mix should consist of the right product sold at the right price in the right place by using the attractive promotional technique.
Assignment on
MARKETING MIX
Of
NESCAFE Submitted By: Sarathkumar (facebook) (files2.coloribus.com) (photobuket)
Introduction
Marketing can be defined as the process of introducing a product or service to the world for the purpose of selling that product or service to the customers. Without marketing, product or services cannot be successfully provide value to customers based on their interests, needs and preferences. Marketing not only based on the selling of a products or service, but also understanding the needs of the market and research and find whether their product meets customer’s needs or not and Improve.
For the successful marketing of product and services we used different marketing techniques. For instance, most of the well established firms are using the techniques like marketing mix, target market etc.
The Concept of Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories. These are the 4 P’s of Marketing Mix .These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response.
Marketing mix is an important technique in marketing. By researching the market, the organizations identify the most suitable marketing mix. The marketing mix should consist of the right product sold at the right price in the right place by using the attractive promotional technique.