Model of cultures
Organizational culture and national culture: The case of multinational companies: ZARA (outline)
Defining concepts: What is organizational culture?
A system of shared meaning held by members that distinguishes the organization from other organizations. (Organizational Behavior, p.546)
Do organizations have uniform cultures? (Ibid, p.548)
Dominant culture and subculture
How the culture of a country influences the culture of a business?
Geert Hofstede identifies four cultural dimensions that can have a profound impact on the business environment:
Individual level: individualism/collectivism
Organizational level: power distance
Occupational level: uncertainty avoidance
Gender level: masculinity/femininity (Hofstede, Geert, Cultures and Organizations: Software of the Mind, 3rd ed, New York, McGraw-Hill, 2010, p. 25).
Organizational culture National culture
Values communication – social media and social sharing
Norms
Behaviour
The individual values of a country predict organizational culture and consumer behaviour (Hofstede)
National culture cannot necessarily be used to predict organizational culture and consumer behaviour
The case of multinational company: ZARA
Found by Inditex – ZARA present in 86 countries, a network of 1,770 stores (Inditex, http://www.inditex.com/en/who_we_are/concepts/zara)
High standards – company culture is highly decentralized and flexible
High standards – company culture is highly decentralized and flexible
Workers organized in teams – positive results
Competitions among teams
Continuous feedback ( ZARA: Culture, http://fashionworldwide.wikispaces.com/Culture)
Innovation and flexibility
200 persons in design team
82,8% of workers are women
Satisfy
Defining concepts: What is organizational culture?
A system of shared meaning held by members that distinguishes the organization from other organizations. (Organizational Behavior, p.546)
Do organizations have uniform cultures? (Ibid, p.548)
Dominant culture and subculture
How the culture of a country influences the culture of a business?
Geert Hofstede identifies four cultural dimensions that can have a profound impact on the business environment:
Individual level: individualism/collectivism
Organizational level: power distance
Occupational level: uncertainty avoidance
Gender level: masculinity/femininity (Hofstede, Geert, Cultures and Organizations: Software of the Mind, 3rd ed, New York, McGraw-Hill, 2010, p. 25).
Organizational culture National culture
Values communication – social media and social sharing
Norms
Behaviour
The individual values of a country predict organizational culture and consumer behaviour (Hofstede)
National culture cannot necessarily be used to predict organizational culture and consumer behaviour
The case of multinational company: ZARA
Found by Inditex – ZARA present in 86 countries, a network of 1,770 stores (Inditex, http://www.inditex.com/en/who_we_are/concepts/zara)
High standards – company culture is highly decentralized and flexible
High standards – company culture is highly decentralized and flexible
Workers organized in teams – positive results
Competitions among teams
Continuous feedback ( ZARA: Culture, http://fashionworldwide.wikispaces.com/Culture)
Innovation and flexibility
200 persons in design team
82,8% of workers are women
Satisfy