I have first-hand experience with advertising impacting my views and opinions. Jean Kilbourne, in Killing Us Softly IV, speaks about the influence that advertising has over people. According to Kilbourne, everyone feels equally unaffected by advertisements, when in reality, their effect is quick, cumulative, and subconscious (Killing Us Softly IV). This illustrates that advertisements sell more than just a tangible product: they sell ideas that we do not even realize we are absorbing. This understanding makes me think to how advertising affects children. When I was a child, I used to watch commercials with awe, falling into their trap of…
In the article “Children as Consumers: Advertising and Marketing” author Sandra L. Calvert talks about how and why companies use specific marketing and advertising skills to promote sales and consumption to the youth. The youth range from 2 year old to late teenagers, and Calvert explains that companies specifically advertise to this age group because they are known to consume a lot and have big influences on how their parents spend money. Companies have very efficient marketing and advertising techniques that heavily impact the youth. According to Calvert, some of their marketing techniques in ads are; Repetition, Branded characters, Celebrity endorsements, Product Placement, etc. There are more example of marketing techniques and all are…
In my opinion, focusing on children in marketing is an approach that is bound to be successful for any company. Children constitute a very sensitive part of the society and this means that the other members of the community such as their brothers and sisters will always strife to do whatever it takes in order to make them happy. It is for this reason that on realization by parents that they were no longer spending much time with their children, they feel guilty about it and will therefore do anything possible in order to make them happy. This is also the case with their elder siblings where they come up with a way of making up for this time by buying them what they wanted. By making children happy and attracted to a particular product, one does not only create market for the children but also creates market among the people who will want to see them happy.…
The documentary Consuming Kids provided me with so much information about the effects of media on kids. I was very surprised that products and shows that cover education materials does not improve children learning ability, but damage them in a way. As they mentioned, it actually will take away their imagination, attentive and kids’ ability to learn. The media strategic of manipulative using education to lure kids and their parents to making them think it alright for kids to watch education programs because it has the learning system, but in reality, those shows are just influencing the kids to buy their products. The negative impact that media is contributing not only to kids’ health (physically and mentally), but in a deep sense…
They aim mostly at kids because they can’t understand the real purpose of ads and trust that everything an ads says are true. The book Chew On This claims “Far from banned, Tv advertising aimed at kids is how broadcast twenty-four hours a day on some channel… Children now see a junk food ad every 5 minutes while watching Tv and see about 3 hours of junk food ads every week.” This is important because these food corporations are brainwashing children so that they could buy their sources. It is wrong to produce such ads for young children because they don’t know how unhealthy these foods are. The idea of banning these advertisements are being strongly opposed by toy companies, television networks, and major advertising agency. These ads are targeting children so that they can earn more money, but, they are getting them very…
I could relate to the movie because I also grew up poor. It’s full of incredibly sad circumstances. It’s sad to see families, or anyone really, living in a homeless shelter. It’s sad that in a country where there is so much excess, anyone has to be homeless. It is truly depressing when a person, especially a child, sees other people have nice, clean things and eating food, food that is a special treat for a poor person. The ridicule and humiliation that stem from material items are sadly inherent of our culture. All of the children seemed wise beyond their ages. I believe this is one of the many effects of poverty on children. I don’t fully believe in the idea that people make their own circumstances. Children definitely have no control over their circumstances, and their childhood is going to shape the adults they become.…
Children are increasingly the prime targets for marketers because they have a significant influence over family purchases (Marwick, 2010).…
The Consuming Kids video was insightful. Ways I think marketing negatively affect a child’s behavior:…
The documentary “Medicated Child” shows how there is a lack of knowledge on how to diagnose and treat children with Bi Polar Disorder. Early on before proper research was done, children were often diagnosed with ADHD instead of the proper BI Polar diagnosis. This can be attributed to the fact that the symptoms are so similar. Doctors often feel treatment of such disorders can only be treated by medications, however, some psychologists believe that there are other methods that can be used. They do not want children to be on so many daily medications.…
Children are observed in natural settings, be it video or in person, notes are taken on how they respond to certain merchandise, toys, or products. Children are viewed as the main component having direct involvement in every single stage during marketing. Marketers even host focus groups and product parties with only children. Also mentioned in this chapter is Schor’s discovery that saying no to drugs is viewed as parents being the “enemy” by teens and tweens; being sold as the parents telling you not to have fun, holding you back on experiences. In chapter 7 she talks about how “unhealthy” foods are now the hub of this consumerist culture in children and how marketers are using this anti-parent strategy to their advantage. Obesity is at a height in American today, and eating habits learned as children often continue into adulthood. A specific concern discussed is how caffeine and sugar are used in a drug-like manner by the youth, helping kids stay awake or get an encouraging jolt of energy. In chapter 8, Schor conducts two surveys taken by 300 ten to thirteen year olds in Boston. The results of the surveys depict that overall consumerist ideals correspond with low self-esteem and depression. The results show that even at times, materialism can lead to drug use and isolation. The more they buy into the materialistic message, the emptier kids feel. In chapter 10, Schor makes suggestions and propositions on how to stop this consumerist culture in the youth of America. She suggests that there should be regulations made to advertisements in the media. People should be cognizant on the problem, reflecting on where the marketing is being done, in what neighborhoods? Is it being done in schools? and so on. This can cause realization to how commercialism is shown in households and how it should be addressed as an issue early on, in hopes to keep it out of…
According to the article, “Marketing to kids gets more savvy with new technologies”, it describes that kids use $1.12 trillion of spending money on products. While in the article, Facts About Marketing To Children it states that advertisers spend $15 billion on advertisements towards children. This means that it creates an enormous amount of profit for them, just from targeting kids. Advertisers are able to make the money, off of children's cluelessness of the real industry of…
Advertising has become Americas biggest tool for manipulating kids in the U.S as indicated in David Barboza’s “If you Pitch It, They Will Eat It”, New York Times article , professor Linn of Harvard says “The programs have become advertising for the food and the food has become advertising for the programs (Barboza,P.39,Par.33).” Children are getting attached to television and programming, which is where the fast food commercials vastly appear. For example, kids begin to ask their parents for fast food just because there happens to be a toy in their “Happy Meal”. Parents don’t have the strength needed to continue managing on telling their children “No!” because they will cry, nag, and proceed to bug their parents to take them. Marketing strategies aim on manipulating kids, and the more being targeted, the more money they continue making. Parents need to start saying “No!” and begin acting like the boss, instead of it being the other way around.…
There has got to be a stemming of the tide of the marketing industry exploiting children at such young ages. The survey results suggested…
Kids-Demographic view: Age range for traditional toys is narrowing. The definition of toys is changing and it will affect Hasbro in the future. Electronics (video games and smart phones) are taking over the market.…
Children have been an extremely common advertising target since the 1990s. Since children are easily persuaded and have vivid imaginations, it is easy for an advertiser to portray their product as the must-have toy for any child. Many concerned parents realized this, which lead to the formation of the CARU (Children’s Advertising Review Unit). The guidelines and principles outlined in the article talk about every aspect of marketing, from disclosure and disclaimers, safety, and newly added, the internet. They even go into description of how you can advertise clubs and sweepstakes. I think the CARU honestly has the best interests of children, however there is no way of protecting children from any adult advertising if they happen to be watching a program or a channel not usually watched by others their age. For example, if you are a ten year old child that is taking a sick day from school, the programs offered on channels like Nickelodeon or the Disney Channel in the early morning are usually targeted for a pre-school aged demographic. While a ten-year old would have more knowledge of advertising and understand they would have to ask their parents before calling to purchase something, they would be watching advertisements with products and services meant for adults. All technicalities aside, the CARU has created an extensive list of guidelines advertisers must follow when dealing with children.…