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P&G Business Strategy Analysis

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P&G Business Strategy Analysis
P&G OUTLOOK

Three billion times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales, profit and value creation, allowing employees, shareholders and the communities in which we operate to prosper.

In 1837 William Procter and James Gamble formed a humble but bold new enterprise. What began as a small, family-operated soap and candle company grew and thrived, inspired by P&G's purpose of providing products and services of superior quality and value.

The power of P&G's Purpose is the one factor above all others that have contributed to the Company's long heritage of growth. It is an essential part of who they are, who they have been and who they will be for generations to come.

The Procter & Gamble Company (P&G) is a brand behemoth. The world's #1 maker of household products courts market share and billion-dollar brands. Its business is divided into three global units: beauty, health and well being, and household care. It also makes pet food and water filters and produces soap operas. Some 25 of P&G's brands are billion-dollar sellers, including Gillette Fusion, Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor, Folgers (which it reportedly plans to spin off), Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella, among others. Acquisitive P&G bought Clairol in 2001 and a majority of Wella in 2003. Its biggest buy in company history was Gillette in late 2005.

The P&G community consists of over 138,000 employees working in over 80 countries worldwide. What began as a small, family-operated soap and Candle Company now provides products and services of superior quality and value to consumers in over 180 countries.

In an effort to reinvigorate growth, P&G announced a corporate restructuring program, named Organization 2005, in September 1998. The goal of the program was to

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