Qantas Case Study Essay Example
Case Study – QANTAS Restructuring
Lachlan Sorby
This report was commissioned to examine QANTAS’ management processes and other business strategies. QANTAS’ decision to move some operations offshore was influenced by a number of factors; firstly, QANTAS reported a $215million profit loss for the half year ending December 31st 2011, compared to the same time the previous year. QANTAS also plans to reimage its heavy maintenance on its A380 Jumbo Jets and other large aircraft; by sending this maintenance offshore they can save millions.
Qantas is one of the most recognised and longest running Australian companies. It is the world’s second oldest airline, and has a successful history to uphold.
Over the next 5 years Qantas aims to hedge fuel prices and use more efficient aircraft to limit further fuel costs improve employee/employer relationships by reducing the number of employment relations disputes and retain corporate market share by enhancing facilities and lounges to appeal to corporate travellers.
Change management is viewed by QANTAS CEO Alan Joyce as a critical component in QANTAS’ success; compared to Anset who is said to have “analysis paralysis”, while QANTAS has change management as “part of its DNA”. (http://www.aim.com.au/DisplayStory.asp?ID=741)
QANTAS is regarded as, not only a leading airline in Australia, but globally recognised as one of the safest and most reliable airlines to travel long distances. “Qantas continues to provide outstanding service to its customers and is at the forefront of the international civil aviation industry. The future holds many challenges for Qantas - maintaining safe operations and world class product standards while building a viable and competitive position long term for the airline.” (http://www.qantas.com.au/travel/airlines/history/global/en)
Table Of Contents
1. Reasons for current business planning - What were the
Lachlan Sorby
This report was commissioned to examine QANTAS’ management processes and other business strategies. QANTAS’ decision to move some operations offshore was influenced by a number of factors; firstly, QANTAS reported a $215million profit loss for the half year ending December 31st 2011, compared to the same time the previous year. QANTAS also plans to reimage its heavy maintenance on its A380 Jumbo Jets and other large aircraft; by sending this maintenance offshore they can save millions.
Qantas is one of the most recognised and longest running Australian companies. It is the world’s second oldest airline, and has a successful history to uphold.
Over the next 5 years Qantas aims to hedge fuel prices and use more efficient aircraft to limit further fuel costs improve employee/employer relationships by reducing the number of employment relations disputes and retain corporate market share by enhancing facilities and lounges to appeal to corporate travellers.
Change management is viewed by QANTAS CEO Alan Joyce as a critical component in QANTAS’ success; compared to Anset who is said to have “analysis paralysis”, while QANTAS has change management as “part of its DNA”. (http://www.aim.com.au/DisplayStory.asp?ID=741)
QANTAS is regarded as, not only a leading airline in Australia, but globally recognised as one of the safest and most reliable airlines to travel long distances. “Qantas continues to provide outstanding service to its customers and is at the forefront of the international civil aviation industry. The future holds many challenges for Qantas - maintaining safe operations and world class product standards while building a viable and competitive position long term for the airline.” (http://www.qantas.com.au/travel/airlines/history/global/en)
Table Of Contents
1. Reasons for current business planning - What were the