E-Commerce
Midterm Exam (Chapter 1-7)
Fill in the Blank
1. A(n) ____ is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
2. The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as ____.
3. ____ occurs when one business transmits computer-readable data in a standard format to another business.
4. Businesses that engage in EDI with each other are called ____.
5. The ____ is a large system of interconnected computer networks that spans the globe.
6. A(n) ____ is an e-mail address that forwards any message it receives to any user who has subscribed to the list.
7. A(n) ____ is a software interface that lets users read (or browse) HTML documents and move from one HTML document to another through text formatted with hypertext link tags in each file.
8. A(n) ____ is a way of presenting program control functions and program output to users.
9. ____ are sets of words that are assigned to specific IP addresses.
10. The ____ is a graphic image built from customer measurements on which customers can try clothes.
11. The ____ is an intelligent agent program that learns the customer’s preferences and makes suggestions.
12. The ____ of an advertising method is the percentage of recipients who respond to an ad or promotion.
13. The information that a Web site can gather about its visitors is called a(n) ____.
14. In a CRM system, the multiple sources of information about customers, their preferences, and their behavior is entered into a large database called a(n) ____.
15. The part of an industry value chain that precedes a particular strategic business unit is often called a(n) ____.
16. ____ are those materials that become part of the finished product in a manufacturing process.
17. ____ is the intentional collection,