Secondary research data in a digital age
Secondary research data in a digital age
Advantages of secondary data.
1. Availability. Is faster and less expensive when researchers use electronic retrieval to access data stored digitally.
2. Money and time are some things that researchers need to save up and when they can access to the information in such a short amount of time and for free, they can be using that extra time and money in some other things
3. Secondary data are essential in instances when data simply cannot be obtained using primary data collection procedures.
4. Cross-checks are available when using secondary data. This helps the research to compare data from one source with data from another source to determine the similarity of independent projects
5. The simplest form of secondary data research is fact-finding. Once a product is out in the market, it means that it has been through an extensive process so the consumer can access to information where they can learn about the product and that can be the deal breaker whether they want to buy the product or not
6. Researchers have the advantage to use market tracking since they are challenged to constantly watch for trends in the market place. this tool is the observation and analysis of trends in individual volume and brand share overtime
7. Site analysis techniques are used my managers to select the best location for retail or wholesales option. Secondary data research helps managers make these decisions
Disadvantages of secondary data
1. Secondary data is were not designed to meet the researchers' specific needs
2. Even when secondary information is available, it can be inadequate
3. Even when the researchers can access to the information quick and cheap, they have to be careful that it is accurate because the variation of definition in terms, the different units of measurements, inadequate information to verify the data's validity, and that it can be too old
4. When secondary data are reported in a format that doesn't
Advantages of secondary data.
1. Availability. Is faster and less expensive when researchers use electronic retrieval to access data stored digitally.
2. Money and time are some things that researchers need to save up and when they can access to the information in such a short amount of time and for free, they can be using that extra time and money in some other things
3. Secondary data are essential in instances when data simply cannot be obtained using primary data collection procedures.
4. Cross-checks are available when using secondary data. This helps the research to compare data from one source with data from another source to determine the similarity of independent projects
5. The simplest form of secondary data research is fact-finding. Once a product is out in the market, it means that it has been through an extensive process so the consumer can access to information where they can learn about the product and that can be the deal breaker whether they want to buy the product or not
6. Researchers have the advantage to use market tracking since they are challenged to constantly watch for trends in the market place. this tool is the observation and analysis of trends in individual volume and brand share overtime
7. Site analysis techniques are used my managers to select the best location for retail or wholesales option. Secondary data research helps managers make these decisions
Disadvantages of secondary data
1. Secondary data is were not designed to meet the researchers' specific needs
2. Even when secondary information is available, it can be inadequate
3. Even when the researchers can access to the information quick and cheap, they have to be careful that it is accurate because the variation of definition in terms, the different units of measurements, inadequate information to verify the data's validity, and that it can be too old
4. When secondary data are reported in a format that doesn't