Alterative and redemptive social movements target individual behaviors. An alterative movement attempts to alter specific behaviors. Mothers Against Drunk Driving (MADD) would be an example of a movement that is trying to stop people from driving while intoxicated. Redemptive movements try to redeem individuals entirely. An example of a redemptive movement is the religious group trying to convince prostitutes that they need to change their ways.
Reformative and transformative social movements target entire societies for change. A reformative movement might be Christian missionaries travelling through the South Pacific trying to reform entire tribes of pagans into true believers. Transformative movements, like People for the Ethical Treatment of Animals (PETA), are trying to make it illegal for people to own fur coats or to eat meat. They believe that society is wrong to use animals for clothing and food and want to transform society into a vegetarian paradise.
Sociologists have identified five common stages in the growth and development of social movements. I will use stages of the American Revolution as examples. Stage 1 is the initial unrest and agitation stage. During this stage, some colonists were writing letters to the government in England trying to change oppressive and unfair tax laws. Stage 2 is the resource mobilization stage. At this point, the colonists were posting bulletins, publishing newspaper articles, and sending ambassadors to England protesting the tax situation. Stage 3 is the organization stage. This was the time when the colonists were actively