Steve Jobs the INNOVETOR
Case: Steve Jobs of Apple, Inc.
Google Image downloaded by drtravisperera@gmail.com
Case Synopsis
The Apple Computer Company is arguably one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh computer and laptop, iPod and iTunes, and most recently, the iPhone. The success of the company can be traced primarily to a single individual - founder, Steven Jobs. Jobs and his friend,
Steve Wozniak founded and built Apple into a 32 billion dollar company. The company enjoyed much success during the past decade with its stock price hitting a high of $200 in 2007. Later, the stock retreated to around $90 causing a massive decline in shareholder wealth and Apple CEO Steve Jobs was faced with the challenge of resurrecting his once dominant company in light of weak economic conditions and sub-par personal health. The case chronicles the life of Steve Jobs, the rise of Apple,
Inc. and his personal challenges as CEO of the company to continue to provide innovative products to a marketplace of technology avid consumers. The case also makes valuable contributions related to the historical background of one of the most successful companies in the world and consistently voted the most innovative company. Furthermore, the case examines the psychology of an entrepreneur, Steve Jobs, and takes the student through the entrepreneurial process of starting
Apple along with Steve Wozniak. A unique aspect of this case is that Apple products are so ubiquitous that most students will have experienced the technological innovativeness of the company through personal ownership of an iPod, iPhone, or Apple computer product (MAC or laptop). This case does not necessarily follow a chronological sequence, and there could be repetition of facts.
Attributes that contributed to the success of Steve Jobs
Job’s introduction to the world of electronics came during High
Google Image downloaded by drtravisperera@gmail.com
Case Synopsis
The Apple Computer Company is arguably one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh computer and laptop, iPod and iTunes, and most recently, the iPhone. The success of the company can be traced primarily to a single individual - founder, Steven Jobs. Jobs and his friend,
Steve Wozniak founded and built Apple into a 32 billion dollar company. The company enjoyed much success during the past decade with its stock price hitting a high of $200 in 2007. Later, the stock retreated to around $90 causing a massive decline in shareholder wealth and Apple CEO Steve Jobs was faced with the challenge of resurrecting his once dominant company in light of weak economic conditions and sub-par personal health. The case chronicles the life of Steve Jobs, the rise of Apple,
Inc. and his personal challenges as CEO of the company to continue to provide innovative products to a marketplace of technology avid consumers. The case also makes valuable contributions related to the historical background of one of the most successful companies in the world and consistently voted the most innovative company. Furthermore, the case examines the psychology of an entrepreneur, Steve Jobs, and takes the student through the entrepreneurial process of starting
Apple along with Steve Wozniak. A unique aspect of this case is that Apple products are so ubiquitous that most students will have experienced the technological innovativeness of the company through personal ownership of an iPod, iPhone, or Apple computer product (MAC or laptop). This case does not necessarily follow a chronological sequence, and there could be repetition of facts.
Attributes that contributed to the success of Steve Jobs
Job’s introduction to the world of electronics came during High