Strategic Analysis of Nokia Corporation Essay Example
Strategic analysis of Nokia Corp
1.0 Executive Summary
The following is the strategic analysis of Nokia Corp., which discusses the external and internal environment. The first part, external environment, presents the opportunities and threats along with the political, economic, sociocultural, and technological issues of the handset industry. It provides Porter's five forces framework for the discussion of the attractiveness of the industry.
The second part of the report analyzes the main strengths behind Nokia's success and leading position as a handsets manufacturer.
We proceed with the analysis of Nokia's weaknesses which may impede on its ability to utilize the growth opportunities. We also make recommendations regarding Nokia's strategy for US market, converged handsets market, and acquisitions.
Owing to the complex and self-motivated environment, Nokia faces numerous strengths, weaknesses, opportunities, and threats. This report is to look for the best possible strategy of Nokia. Initially, the key strategic issues Nokia is facing today is acknowledged to be economy, technology, leading brand, scale, and number one market position based on the strategy analysis in Task A. Secondly, the imposing strategy that Nokia should take on is analyzed to be exhaustive growth strategy, and in particulars, the strategy options of Nokia today is illustrated to be cost leadership, differentiation, and focus strategy. Among which Nokia should select a combination of the cost leadership and differentiation strategy according to its brawny assets, low fixed cost, and elevated research aptitude. The paper also discusses the relationship between Nokia management style, climate and its organizational structure.
Strategy can be defined as “the basic characteristics of the match an organization achieves with its environment.”[1] Owing to the complex and go-ahead environment, Nokia faces several strengths, weaknesses, opportunities, and threats. This article is to seek the
1.0 Executive Summary
The following is the strategic analysis of Nokia Corp., which discusses the external and internal environment. The first part, external environment, presents the opportunities and threats along with the political, economic, sociocultural, and technological issues of the handset industry. It provides Porter's five forces framework for the discussion of the attractiveness of the industry.
The second part of the report analyzes the main strengths behind Nokia's success and leading position as a handsets manufacturer.
We proceed with the analysis of Nokia's weaknesses which may impede on its ability to utilize the growth opportunities. We also make recommendations regarding Nokia's strategy for US market, converged handsets market, and acquisitions.
Owing to the complex and self-motivated environment, Nokia faces numerous strengths, weaknesses, opportunities, and threats. This report is to look for the best possible strategy of Nokia. Initially, the key strategic issues Nokia is facing today is acknowledged to be economy, technology, leading brand, scale, and number one market position based on the strategy analysis in Task A. Secondly, the imposing strategy that Nokia should take on is analyzed to be exhaustive growth strategy, and in particulars, the strategy options of Nokia today is illustrated to be cost leadership, differentiation, and focus strategy. Among which Nokia should select a combination of the cost leadership and differentiation strategy according to its brawny assets, low fixed cost, and elevated research aptitude. The paper also discusses the relationship between Nokia management style, climate and its organizational structure.
Strategy can be defined as “the basic characteristics of the match an organization achieves with its environment.”[1] Owing to the complex and go-ahead environment, Nokia faces several strengths, weaknesses, opportunities, and threats. This article is to seek the