Syllabus for Mass Communication and Media Studies
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Syllabus for Mass Communication and Media Studies (1406COMM302C801)
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Course Description
(Formerly COMM 379A. Fulfills the general education requirement in communications but is not a writing course.) Prerequisite: WRTG 101 or WRTG
101S. A survey of mass communication designed to enhance media literacy. The goal is to interpret, evaluate, and produce media messages. Topics include media industries and the impact of the media, as well as regulation, policy, and ethical issues. Emphasis is on critical thinking and analysis of vital aspects of pervasive elements of popular culture, such as news, advertising, children's entertainment, and a free press. Students may receive credit for only one of the following courses: COMM 379A or COMM 302.
Course Introduction
We live in a media-saturated culture where media literacy is important. This course is designed to make you a more literate consumer - and potential producer - of media content. Course topics will include the following:
1. Overview of Mass Communication (background, historical/cultural aspects)
2. Print Media (newspapers, magazines, book publishing)
3. Electronic Media (radio, sound recording, motion pictures, television, the Internet)
4. Media Professions (news, public relations, advertising)
5. Regulation of the Mass Media (laws, rules, regulations, and ethics)
6. Impact of Mass Communication (global perspective and social effects)
Course Goals/Objectives
After completing this course, you should be able to:
1. demonstrate media literacy by accessing, interpreting, evaluating, and producing media messages
2. trace the development and evolution of mass media in order to analyze, interpret, and evaluate the role, impact, and regulation of media in society
3. recognize and apply mass communication theories in order to analyze, interpret, and evaluate how media shape peoples views of reality.
Syllabus for Mass Communication and Media Studies (1406COMM302C801)
(Left-click in this frame and then select File - Print Frame to print this page
Course Description
(Formerly COMM 379A. Fulfills the general education requirement in communications but is not a writing course.) Prerequisite: WRTG 101 or WRTG
101S. A survey of mass communication designed to enhance media literacy. The goal is to interpret, evaluate, and produce media messages. Topics include media industries and the impact of the media, as well as regulation, policy, and ethical issues. Emphasis is on critical thinking and analysis of vital aspects of pervasive elements of popular culture, such as news, advertising, children's entertainment, and a free press. Students may receive credit for only one of the following courses: COMM 379A or COMM 302.
Course Introduction
We live in a media-saturated culture where media literacy is important. This course is designed to make you a more literate consumer - and potential producer - of media content. Course topics will include the following:
1. Overview of Mass Communication (background, historical/cultural aspects)
2. Print Media (newspapers, magazines, book publishing)
3. Electronic Media (radio, sound recording, motion pictures, television, the Internet)
4. Media Professions (news, public relations, advertising)
5. Regulation of the Mass Media (laws, rules, regulations, and ethics)
6. Impact of Mass Communication (global perspective and social effects)
Course Goals/Objectives
After completing this course, you should be able to:
1. demonstrate media literacy by accessing, interpreting, evaluating, and producing media messages
2. trace the development and evolution of mass media in order to analyze, interpret, and evaluate the role, impact, and regulation of media in society
3. recognize and apply mass communication theories in order to analyze, interpret, and evaluate how media shape peoples views of reality.