Technical Writing
FINAL EXAM:
AN INFORMAL PROPOSAL
Purpose
Your final project for the Business and Technical Writing course is worth 30% of your course grade and requires you to write an informal proposal in letter form. Your work must be your own.
Important: Don’t submit your final draft for this project until you’ve received the evaluations of all your previous written exams, so you can make use of the evaluator’s comments to improve your final project.
Preparation
Before you begin this project, review pages 8–16 in Proposals and Special Projects, which is related to writing informal, internal proposals. Also study the differences between proposals and reports (like your field investigation report).
Figure 3 shows the general style and basic format you’ll use for this final exam. Also review the formatting for a fullblock style business letter, covered in Writing Effective
Communications. Review the explanation provided in each study unit related to writing style, tone, audience, word choice, grammar, spelling, and punctuation.
Gather the brainstorming, freewriting, and graded exams you’ve already prepared for previous assignments about
Phoenix Advertising. You’ll build on some of the details you developed and incorporate suggestions from the instructors evaluating your previous work. You’ll also have to brainstorm further in order to create facts, figures, names, numbers, analysis, and proof to support your plan of action in your proposal.
2 Business and Technical Writing
Background Information
Here’s a brief review of the scenario; also review the full information provided in the exam section of Organizing,
Illustrating, and Researching Your Material. Phoenix
Advertising, with its main headquarters in Charlotte, North
Carolina, serves clients that include banks, insurance companies, and retail chains. You’re vice president of human resources management at Phoenix. You report directly to
Gregory S. Forest,