Preview

The media

Satisfactory Essays
Open Document
Open Document
325 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The media
The portrayal of the mass media is seen to neutral and unbiased. Media is an agent of political socialization, which has created an impact on politics. Mass media has operated in a way that can affect politics in America. Today, significant factors contribute to the workers of mass media as their reports can face a high chance of influence to politician. Such influences include big corporations or the government, primarily to manipulate the mass audience for their own advantage. Mass media has a great influence on the public opinion as they can fluctuate what individuals should think, know and feel about politicians. The media supplies the general audience with information that voters can base their decisions on. From this, the media is able to manipulate the general public on extreme issues that interfere with the general publics’ rights, such as important issues regarding health or even political interferences. Although one may believe what they learn from the media may be a from an objective point of view, but in truth all information from the media has many external factors that can influence stories for a purpose.
This paper will argue how the mass media has a direct influence on the general audience’s perspective and the opinions of the opinions of our political candidates. One area to notice is how certain issues in the media are given more attention in comparison where others are not. What is determined to be on the agenda of the media is a continuous competition from different issues to obtain attention. James W. Dearing and Everett M. Rogers state that issues are “rising or falling on the agenda, or competing with one another for attention” (Dearing & Everett, 1996, p. 1). What is decided to be given attention are generally from media personnel, members of the public or policymakers, which represents ones who hold power (individuals or organizations) influence the decisions of what is attention. Therefore, political candidates who have power and
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    AP GOV
    • 466 Words
    • 2 Pages

    AP GOV

    Agenda Setting: the media helps determine which political part becomes part of the public debate.…

    • 466 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Paper
    • 1676 Words
    • 7 Pages

    Paper

    How much political influence do the media weld in shaping public opinion? Should there be a “sacred trust” between the public and the media? Are these ethical obligations being met? 5. Preview a few of the technological advancements of media in the future.…

    • 1676 Words
    • 7 Pages
    Good Essays
    Read More
  • Better Essays

    The Lens That Shape Today's Political Discourse
    • 930 Words
    • 4 Pages

    The Lens That Shape Today's Political Discourse

    In the age of electronics and internet a day cannot pass without witnessing some sort of media. Whether it is television, Facebook, or the Sunday newspaper, people are constantly fed. How does the media feed its listeners, through political discourse? Media is simply recorded political discussion for the entire world to share in. However, it so happens that media loves to be biased.…

    • 930 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Media's Effects on Political Voters
    • 1365 Words
    • 4 Pages

    Media's Effects on Political Voters

    The effect that the media has on voters can be extremely diverse. From entirely formulating an opinion to strengthening an existing one, the media has the ability to do both but not to every type of individual. In order to understand how various citizens are influenced by media messages, Philip Converse et al. (1966) separated voters into three distinct groups: those with the highest levels of political awareness and understanding, those with the lowest levels and those of moderate understanding. In alignment with this, Graber (1984) theorised that a voter’s predispositions are the vital determinant when examining how effectively the media’s messages can sway opinions. It is therefore voters’ prior knowledge and understanding of political happenings that formulates the foundation for their decisions and thus their naivety of such happenings that allows them to be swayed by media messages.…

    • 1365 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Manipulation In Animal Farm
    • 640 Words
    • 3 Pages

    Manipulation In Animal Farm

    Overall, the media is a smart but sly business. They can easily influence us in bad ways, just like in Animal Farm, when Squealer lied to the animals many times for the pigs to have their way. From exaggerating stories to creating propaganda to covering up stories, the media can really control us without us realizing. Although it may be helpful sometimes, we need to be cautious of what we are…

    • 640 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Media Influence On Presidential Elections
    • 1298 Words
    • 6 Pages

    Media Influence On Presidential Elections

    There has been much discussion about how mass media presents and can determine the outcome of presidential elections. The media has been accused of focusing on subjects such as the politician's personal life and their characteristics rather than looking at the political issues of the election. The voter's views can also be altered by political advertisements that do not focus on issues. This can cause the voters to believe that certain issues are important when in reality they are trivial concerns. Elections often become popularity contests because of the polling that is done by newspapers and TV news programs prior to the actual voting. Politicians then can have a difficult time guiding voter's opinions on their concerns.…

    • 1298 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Media Bias
    • 930 Words
    • 4 Pages

    Media Bias

    Throughout history the news media has an important role in society by providing information for the general public and each individual. Regarded as the "fourth branch" of government, the influence that media has on political affairs is extremely powerful because it enable citizens to form opinions on certain issues. To many politician, media is an instrument of manipulation and enables them to persuade large masses of people. With power follows responsibility, which the public believe it is the responsibility of the press to "accurately" inform the populace. The public believe that an ideal relationship between the media and government is with checks and balances, therefore insuring a functioning democracy. However, over these past few decades…

    • 930 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Media Bias
    • 1017 Words
    • 5 Pages

    Media Bias

    Media bias is alive and well in politics. It is a “term used to describe prejudice in news and media reports, in which it is perceived as an imbalance or unfair presentation of facts or selective reporting of which events or facts are reported.” Media bias is present in every aspect of American politics, and plays a significant role in influencing voters’ opinions and beliefs. The media frames the information that voters utilize within their decision making process. As a result, many have voiced their concern that the media may be conventionally distorting political opinion. Media bias has the ability to make voters bias, and hence, bias policy decisions. It is a vicious cycle that can either make or break a candidate’s campaign, as well as their chances of obtaining an office seat. It can make a villain out of a candidate or make him/her a hero. The media affects the publics’ interest in politics by presenting the people with what they want to see and hear. Within a campaign, the media will focus their attention on the issues that they consider to be the most important. The other issues will be ignored, or placed on the back burner. This goes for candidate coverage as well. The media will focus on the candidates they consider most important, and the others will be ignored.…

    • 1017 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Media Bias
    • 560 Words
    • 3 Pages

    Media Bias

    One problem that plagues us everyday without us even realizing it is media bias. We see it in the news. We see it on our favorite sitcoms. We read it everyday in the paper. Yet, we really don't recognize it when we hear it or see it. Media bias is evident in every aspect of the media, yet the problem is that we don't even recognize it when it is right in front of our faces. Are the impressions that we form about individuals a product of the media? Do we form certain opinions about particular types of people based solely on the things we see and hear in the media everyday without even realizing it? The problem is not only that there is media bias present, but also that we can't recognize it when we see it. The media plays an important and powerful part in America. Millions of American citizens consult their television…

    • 560 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media Bias
    • 790 Words
    • 4 Pages

    Social Media Bias

    For instance, many media outlets are seeking economic gain instead of seeking the truth. Daniel Sutter illustrates this point in his research, showing how the media is focused on generating revenue (402). Consequently, the media is encouraging bias in order to attract and maintain a loyal following and source of revenue. In fact, through the use of the internet, alternative news sources are able to produce news that is usually “not fact-checked or is simply false” (The President and the Press 21). In order to stay competitive many mainstream sources are then forced to publish more biased articles. This increase in the publication of biased articles among mainstream sources is now allowing the media to clarify the facts and then formulate the facts into opinions. All in all, this is greatly affecting politics by forcing citizens to rely on the media to form their opinions (Perse 82). For example, Gregory Martin and Ali Yurukoglu reveal how the increase of bias in the media creates a polarization in the political parties (37). As noted by Martin and Yurukoglu, “the increase in polarization depends critically on the existence of both a persuasive effect and a taste for like-minded news” (4). They also observed that by watching certain news sources like “FNC increases the probability of voting Republican in presidential elections” (Martin and Yurukoglu 37). Beyond that there are several examples of the media affecting political decisions. In particular the birther issue of Obama’s 2008 election showed how a blatant lie spread by the press caused many voters to reconsider their decision (Lewandowsky 118). In brief, the media is seeking greater success and therefore misinforming many…

    • 790 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mass Media Bias
    • 2152 Words
    • 9 Pages

    Mass Media Bias

    Some claim that the press has a liberal bias. Others conclude that the press shows a conservative bias. Still others do not see any notable partisan bias. In a classic study conducted in the 1980’s, researchers found that media producers, editors, and reporters (the “media elite”) exhibited a notably liberal and “left leaning” bias in their news coverage. Since then, the contention that the media has a liberal bias has been repeated time and again. In contrast, some journalists argue that the media has, on the whole, a conservative bias. They claim that unwarranted perception of a liberal bias has intimidated the media into presenting the more conservative opinions. They find that conservative bias is the strongest in the media’s coverage in economic issues. They also observe that the almost complete dominance of talk radio by conservatives has given the political right an outlet that the political left cannot counter. Others see the media as biased toward the “status quo,” meaning that the media are biased toward supporting corporate America and its aims. This group believes that the press tends to downplay the complaints made by people who are seen as being on the fingers of the political spectrum, especially on the left. Still others contend that the media are biased against “losers.” For example, Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania, concludes that if there is a bias in the press, it is not a partisan bias but a bias against losers. A candidate who falls behind in a race is immediately labeled a “loser,” making it even more difficult for that candidate to regain favor in the voters’ eyes. Calvin F. Exoo has offered yet another theory. In his study f politics in the media, he concluded that journalists are constrained by both the…

    • 2152 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Media Influence On Politics
    • 1546 Words
    • 7 Pages

    Media Influence On Politics

    The media is so influential that politicians use it to help them get elected. Using the media helped many presidents to get elected. One of the big reason John F. Kennedy won his election is because the media made him to appear as a better canidate than his oppenent. When Obama ran for president, he had a plethora of media coverage. Oprah Winfrey, who has her own media company, helped Obama greatly by giving him money to campain with. The media controls…

    • 1546 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Media Propaganda Research Paper
    • 2351 Words
    • 10 Pages

    Media Propaganda Research Paper

    The media serve the agenda of six corporations that owns them. Just about any source of information that you see, hear or read is controlled by the agenda of the six corporations. They control the country with media propaganda agenda using the illusion of choice. The media has influenced us, economically, sociologically, and psychologically. The media function with the intent to shape our thinking into believing what they wanted us to believe. Many of the news coverage in the media is due to the fact that it align with the media agenda. This would paper allowed us to see different areas we have…

    • 2351 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Agenda Setting Research Paper
    • 1638 Words
    • 7 Pages

    Agenda Setting Research Paper

    The mass media today, no longer reports public opinion, it drives it. This paper discusses how mass media sets the agenda, and what impact this had on the issues that emerged during the 2008 presidential election. According to Donald Shaw and Maxwell Combs, agenda is a theory to describe now the news media can have a considerable impact on shaping the publics opinion of a social reality, on influencing what people believe are important issues. (Shaw&McCombs, 1977)…

    • 1638 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    My Nursing Goals
    • 678 Words
    • 3 Pages

    My Nursing Goals

    I am a very determined person. I have very high goals for myself. Delivering my sister’s baby made me want to be a nurse. I feel like I am going to change my major while I am here. I think me, writing down my plans for this class, will help me stay on track.…

    • 678 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics