The concept of quality culture is introduced with its relation to total quality management in the corporate world. Total Quality Management is an enhancement to the traditional way of doing business. It is a proven technique to guarantee survival in a world-class competition. Total Quality is a description of the culture attitude and organization of a company that strives to provide customers with products and services that satisfy their needs. The culture requires quality in all aspects of the company's operations, with processes being done right the first time and defects and waste eradicated from operations.
The specific basis of the concept of quality culture is the organizational theory and corporate culture. Corporate culture is gaining recognition as an untapped asset for managers and companies alike. The right corporate biology, the optimal balance of people and culture, can mean the difference between success and failure. An organization can achieve balance and attain success in the marketplace by building a high-involvement culture that provides autonomy and moves decision making down through the organizational structure. In such an environment, employees have a high degree of involvement and ownership in their work. Another type of corporate culture is respecting each other’s religious beliefs and culture beliefs. According to Wikipedia, “From organizational values develop organizational norms, guidelines or expectations that prescribe appropriate kinds of behavior by employees in particular situations and control the behavior of organizational members towards one another"[1].
The reason for performing quality culture is because quality management is the culture of an organisation commited to customer satisfaction through continuous improvement. This culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented to secure greater market