Individual Assignment
Map of the retail supply chain and its partners, key performance indicators and SWOT analysis
TL2103 Principals of Supply Chain Management
Cargills Retail Supply Chain For The Product Kotmale UHT Milk Packets
N.A. Chami M. Keerthisinghe
111418G
04-04-2014 Individual Assignment
Content
Introduction---------------------------------------------------------------- 3-4
Retail supply chain-------------------------------------------------------- 5-7
Key Performance measures---------------------------------------------- 8-11
SWOT Analysis and recommendations-------------------------------- 11-14 Introduction
What is retail supply chain?
Product flow
Fund flow
Information flow
Figure 1 – retail supply chain
Retail supply chain consider about the retail (grocery) product. It includes all the functions involved in receiving and filling a customer request regarding a retail product. It is the management of material, fund and information flows in a supply chain to provide the highest degree of customer satisfaction at the lowest possible cost.
Report Scope
Retailer:Cargills Ceylon – Cargills Food City
Cargills Ceylon has the largest retail supply chain in Sri Lanka. The beginning of this retail chain goes back to 1844. William Miller and David Sime started “House of Cargills”in Colombo Fort. And Cargills opened their 1st super market outlet in 1983 at Staple Street. It was the starting point of Cargills Super Market chain. Since then Cargills started various businesses under the Cargills retail, Cargills quality foods and agri businesses.Cargills Food City, Cargills express and book city are included in Cargills retail. In 2010, Cargills acquired Kotmale Holdings PLC under Cargills Quality Foods. Cargills focus on its people, products and brands over the decades. Cargills controls over half of