M1 Compare the function of formats and locations in retailing 1. Retailing Defined
“The sale of goods to ultimate consumers, usually in small quantities”
Source: www.dictionary.reference.com
“The activities involved in the selling of goods to ultimate consumers for personal or household consumption”
Source: www.merriam-webster.com
Retailing is the selling of goods directly to the consumers; this can be achieved in many locations or formats. It is the last stage of the supply chain. 2. Types of stores
There are many types of stores within the UK, including physical stores, online, department stores, resale stores and many more. However, the most popular being physical stores and online stores.
There are many advantages and disadvantages to both of these.
A physical store is a building which sells products to consumers. People can physically go to the shop to buy their products and also view them or try them before purchasing. It is easy and convenient for customers because they can get the product that very day. Physical stores sell a range of products suiting the type of store, for example a clothing store will only sell clothes.
An online store is where consumers can purchase and view products over the internet which are then delivered to the customers choice of location. It is an immediate service which is open 24 hours a day. | Advantages | Disadvantages | Physical Stores | * Gives the consumers a chance to view the product before purchasing it. * Spending seems more secure for the consumer as they feel they are giving their information directly to somebody rather then people hacking their information. * Physical stores allow consumers to have face to face communication with employees who know the products well. * Physical stores allow the buyers to go home with the product that day. | * Consumers have to travel to the stores, which can be difficult for some