Differences between domestic and intern
Differences between domestic and international marketing
Domestic marketing is a market within a country’s own region and aims to only a set of specific customers.
Domestic marketing is affected by both controllable and uncontrollable factors.
Trading in domestic market is done in two ways:
Wholesale Trade: Purchasing goods from manufacturers in bulk and selling them to intermediaries or end customers.
Retail Trade: Purchasing goods from wholesalers and selling them to consumers in small quantities.
Example
Priya pickles which is famous for its various tasty pickles maybe successful in India as it is domestic market and pickle is very close with the culture and tradition of Indian people (importantly South Indians). But in case of international market, it would be difficult for Priya brand to withstand and have more profits because culture of foreign people is quite different.
Global Marketing is when you expand your goods or services worldwide to capture greater market share and open up new avenues for sales.
When we are expanding our services or products to another country we must take into consideration many factors. One of the factors that we should take in count is language and translation, even though some countries speak the same language varies within the region for example Spanish spoken in Mexico differs from Spanish spoken is Spain. Another factor to consider is culture for example in the USA advertisement uses models using very little clothing to sell any product, in other conservative countries these type of advertisement can be considered offensive and can be banned. One of the most difficult factors when expanding is Price and payment methods before launching the product we should be aware of the currency of the country also investigate the competitive pricing and make sure that the intended customers can afford the product. The forth factor is the marketing methods most companies use print advertisements or websites but some counties
Domestic marketing is a market within a country’s own region and aims to only a set of specific customers.
Domestic marketing is affected by both controllable and uncontrollable factors.
Trading in domestic market is done in two ways:
Wholesale Trade: Purchasing goods from manufacturers in bulk and selling them to intermediaries or end customers.
Retail Trade: Purchasing goods from wholesalers and selling them to consumers in small quantities.
Example
Priya pickles which is famous for its various tasty pickles maybe successful in India as it is domestic market and pickle is very close with the culture and tradition of Indian people (importantly South Indians). But in case of international market, it would be difficult for Priya brand to withstand and have more profits because culture of foreign people is quite different.
Global Marketing is when you expand your goods or services worldwide to capture greater market share and open up new avenues for sales.
When we are expanding our services or products to another country we must take into consideration many factors. One of the factors that we should take in count is language and translation, even though some countries speak the same language varies within the region for example Spanish spoken in Mexico differs from Spanish spoken is Spain. Another factor to consider is culture for example in the USA advertisement uses models using very little clothing to sell any product, in other conservative countries these type of advertisement can be considered offensive and can be banned. One of the most difficult factors when expanding is Price and payment methods before launching the product we should be aware of the currency of the country also investigate the competitive pricing and make sure that the intended customers can afford the product. The forth factor is the marketing methods most companies use print advertisements or websites but some counties