Mystery Shopper Report: Pier 1 Imports

Mystery shopper report For my report I chose the shop Pier 1 Imports, I have never heard about this shop before which shows that they have weak marketing strategy. So the reason of having gone to the Pier 1 Imports was actually a gift card presented to my parents. I would like to emphasize here that the gift card is a reason to make a purchase even if you don’t have intentions to buy anything. Another very interesting characteristic of the gift card, which not many people are aware of, is that the amount you are going to spend is much higher than the actual value of your gift card. We had $100 on our gift card but spent $200; because of the human nature we always tend to want more. And it is impossible not to buy something in Pier 1
The hours of operation are very convenient for all shoppers: working people, retired etc. The store is open on weekdays from 10am to 9pm, on Saturdays from 10am to 6pm and Sundays from 11am to 5pm. The store offers membership and rewards cards. Membership cards entitles customers to discounts throughout the year, coupons, sales and special shopping events. Reward cards offer 4 points for each dollar spent and after collecting 2,000 points shoppers receive $20 certificate valid for 90 days. Customers can return or exchange their goods by bringing the items with its original receipt of purchase to the store within 30 days or if the receipt has been lost, customers can show a valid ID and get in-store credit. Pier 1 Imports has chosen to provide outstanding customer service to leave customers happy with a purchase. From my experience I can say that service staff is very helpful and answers all the questions. Also they take care of the packaging. Since we bought a wooden vase and five metallic colored bamboo straws to stick in, they wrapped each bamboo straw separately, which by the way took a lot of time to unwrap afterwards, but the good thing is that the sale staff actually takes care of products they sell. In Pier 1 Imports service is on a high
After I had gone to the physical store, I decided to check out the online store. The web-site has a very good navigation system and an easy access; also they have pretty much the same products they offer in the physical store and even greater variety. On the web-site all goods are divided in specific categories so it is easier to orient oneself and find the specific good without spending much time on searching. It’s a little bit difficult to find a particular thing in a physical store because of a huge assortment of goods, and some products were not placed within the right categories. That’s why I personally prefer the online store in the sense of the navigation, but for those who prefer to touch the product it is better to visit the