‘My role in globalized society’
‘My role in globalized society’
Globalization is defined as the process of integration of philosophies, beliefs and other properties between different cultures (Albrow and King 1990, Giddens 1991). In modern society globalization plays an important role, whether it be on social, economic or cultural levels (Held et al. 1999). One of the key contributors to globalization is the mass media, in recent times this has occurred through cultural integration and the flow of information between different countries through mediums such as television, newspapers, film, music and newer technologies (Curran and Park 2000, Tomlinson 1999). With the development of new technologies, international cultural exchange will become easier, as has already been seen with Internet platforms such as Facebook and Twitter. Significant theories in media and communications have arisen through globalization these include modernity, developmental theories such as the network society and cultural imperialism (Held et al. 1999, Herman and McChesney 2004). This essay will be exploring these theories and concepts in international communications and globalization to better understand media and the media industries in the twenty-first century. It will also critically engage these theories with my personal views and understanding as a media and communications student as well as a global citizen.
Early communication theories were based around modernization and development. Daniel Lerner’s early works on modernization focused on the dispersion of Western culture, technological improvements and innovation (Albrow and King 1990, Lerner 1958). In the 1960’s Wilbur Schramm furthered modernization theory, he explained that communication could be used to benefit developing nations both politically and economically (Curran and Park 2000, Schramm 1964). Since earlier modernization and developmental theories, the focus has been switched away from Western influences and diffusion, rather gaining a more neutral
Globalization is defined as the process of integration of philosophies, beliefs and other properties between different cultures (Albrow and King 1990, Giddens 1991). In modern society globalization plays an important role, whether it be on social, economic or cultural levels (Held et al. 1999). One of the key contributors to globalization is the mass media, in recent times this has occurred through cultural integration and the flow of information between different countries through mediums such as television, newspapers, film, music and newer technologies (Curran and Park 2000, Tomlinson 1999). With the development of new technologies, international cultural exchange will become easier, as has already been seen with Internet platforms such as Facebook and Twitter. Significant theories in media and communications have arisen through globalization these include modernity, developmental theories such as the network society and cultural imperialism (Held et al. 1999, Herman and McChesney 2004). This essay will be exploring these theories and concepts in international communications and globalization to better understand media and the media industries in the twenty-first century. It will also critically engage these theories with my personal views and understanding as a media and communications student as well as a global citizen.
Early communication theories were based around modernization and development. Daniel Lerner’s early works on modernization focused on the dispersion of Western culture, technological improvements and innovation (Albrow and King 1990, Lerner 1958). In the 1960’s Wilbur Schramm furthered modernization theory, he explained that communication could be used to benefit developing nations both politically and economically (Curran and Park 2000, Schramm 1964). Since earlier modernization and developmental theories, the focus has been switched away from Western influences and diffusion, rather gaining a more neutral