has to be distinguished between an advertisement which constitutes an offer or an invitation to treat. An advertisement may be considered an offer if it is clear‚ precise‚ definite and leaves nothing open for negotiation. This was established by Leftkowitz v Great Minneapolis Surplus Store involving a case of the sale of two mink scarves and a stole. The phrase “ £10‚000 for the lot‚ no offers” could be an element of an offer‚ indicating that price is not negotiable. It can also be interpreted
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What characteristics should a candidate possess to become president? Abstract The vital characteristics required of a presidential candidate include the ability to deal with honesty and act with integrity in all issues of governance‚ embrace the aspect of citizenship‚ abide by the constitution‚ exercise empathy when representing the people‚ and be reliable at all times. Other important characteristics are being knowledgeable of the political‚ social‚ and economic situation of
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| Identify And Evaluate Marketing Opportunities | Task 2 – Individual Case Study Assignment | | 1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research? Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer Spotlights on Dell.com‚ it offers customers with wanted informal and formal information. The company wants to create customer answers to explicit thoughts
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growth figures Tourist numbers Books‚ newspapers‚ magazines‚ internet articles on a certain subject There are two types of secondary data: Internal: data that has already been collected from internal sources such as internal sales data‚ consumer feedback and other research reports External: published data from outside the business including magazines‚ newspaper articles and ABS data STEP 1: Situational analysis STEP 2: Market research STEP 3: Market objectives A marketing objective is a statement
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New Product Paper Principles of Marketing Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis. a. What is the product name? Describe the product. The name of my product will be H2O run vehicle. The product is a vehicle‚ car or truck that uses water and
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What is a Product? In marketing‚ the term “product” is often used as a catch-all word to identify solutions a marketer provides to its target market. We will follow this approach and permit the term “product” to cover offerings that fall into one of the following categories: * Goods – Something is considered a good if it is a tangible item. That is‚ it is something that is felt‚ tasted‚ heard‚ smelled or seen. For example‚ bicycles‚ cellphones‚ and donuts are all examples of tangible goods
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Characteristics of Personhood Rationality The ability to reason is seen as being one of the defining characteristics of personhood. Rationality can be summarised in our ability to make considered choices and decisions at a higher intellectual level. Rationality is illustrated in our ability to justify our thoughts and actions through reason‚ scaled to emotional or practical variables. Aristotle considered that the thought-processes that precede our actions are pivotal to personhood. Such thought-processes
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Audience Characteristics When preparing a presentation concerning sales data to a diverse group of managers‚ sales persons‚ and customers; attention to the differences and similarities of the group need to be considered. The amount of technical information and understanding among the differing groups varies and this requires the ability to formulate a presentation that puts an emphasis on finding the way to communicate the information to each individual within the group that is easily understandable
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* Data : Primary (first-hand) or Secondary (readily available); Quantitative or Qualitative Types of research: * Applied Research: Research done with the intention of applying the results of its finding to solving specific problems currently being experienced in the organisation. * Basic Research: Research done with the intention to generate more knowledge and understanding of the phenomena that occur and to build theories based on the research results. Both types of research follow
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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