Channel Management Project Report On Distribution Channel Of Airtel Prepaid In Bhubaneswar PGDM‚ Section – A‚ Batch: 2011 – 2013‚ Term – III Submitted to: Prof. S. Panda By Avik Mitra (11DM010) Arnab Mondal (11DM027) Ayan Mukherjee (11DM53) Acknowledgements We are immensely thankful to Prof. S. Panda for giving us this project and to Mr. S. K. Pattnaik‚ the distributor’s manager at Hindusthan Agencies‚ Rasulgarh and Mr. Kritinath Tripathy‚ Marketing Manager‚ Bharti Airtel
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Radio channels’ contribution to the nation’s media landscape “The unequal economic and political powers of countries‚ industries‚ and corporations cause some cultures to spread‚ others to wither” (UNDP‚ 2004‚ 90). According to some analysts (Steven‚ 2004)‚ the dominant media players control media‚ control public opinion‚ exploit propaganda techniques to set political agendas and can shape the opinions of the masses. The term‚ media domination‚ refers to the prevailing trend for global
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believed since the beginning of the high potential on the Chinese market due to the growing numbers of consumers in China. The market growth was significant in regard to the numbers in 2009 and 2010. In 2009 the Chinese market was the 9th largest wine market by volume and in 2010 the Chinese wine market was the 4th largest wine market of consumers in the world. Besides the numbers and statistics which were interesting for MCM‚ there was another reason for the company to enter the Chinese market. Within
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1.0 Background For most manufacturers‚ success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members (e.g.‚ agents‚ wholesalers‚ distributors‚ and retailers). Given this situation‚ considerable marketing channel research has focused on organizational responsibility for managing channel how interrelationships among a firm and its channel members can be managed better (Achrol and Stern 1988; Anderson et al 1997). Globalization
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Communication Channel Scenario MGT/521 January 26‚ 2012 Communication Channel Scenario When communicating with individuals or groups it is very important to select the appropriate communication channel. “Nonroutine communications are likely to complicated and have the potential for misunderstanding. Managers can communicate them effectively only by selecting rich channels” (Robbins & Judge‚ 2001‚ pp. 15). In scenario I of the communication channel scenario
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D-Day‚ was on June 6‚ 1944‚ during World War II. It was the allied invasion of Normandy‚ a beach located on the French channel coast‚ in hope to penetrate the German army. General Eisenhower had organized the largest sea-to-land invasion in history. May 1944 was the original date for the invasion‚ but several difficulties forced a postponement until June. Eventually‚ on the morning of June 6‚ Eisenhower agreed to proceed with the invasion. Within hours a fleet of 3‚000 landing crafts‚ 2‚500 ships
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we get by using a television is to get fast access to what is happening throughout the world with the news. Firstly‚ for many of us the television is our first or only source of news and current events. Most channels have news updates up to four times a day and current concerned programs which take a deeper look at the news that has affected the world that day or week. These programs are usually family friendly meaning that the content is not inappropriate and the fact that it is the easiest form
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White Paper Crafting a Unified Cross-Channel Customer Experience Prepared by Ari Banerjee Senior Analyst‚ Heavy Reading www.heavyreading.com on behalf of www.oracle.com February 2013 Impact of Fragmented Channel Experiences Businesses exist to serve customers and‚ ultimately‚ everything a business does is geared toward making money from customers in return for goods and services. Any business activity generates events that affect a customer’s experience of receiving and
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Article 3 – How Industries Change MGT 550 Organizational Design and Change Management Assignment: Prepare a brief summary of the main concepts addressed in the article. Also prepare a question outline that would facilitate your leading the class discussion. Article Summary In the article “How Industries Change” Anita McGahan states that companies need to understand how the industry is changing in order to understand which way an organization should change. In order for a firm to gain
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Rationalize Channel Margins to Optimize Distribution Costs By Makarand Joshi Asst. Professor - Orange City Institute of Higher Education‚ Nagpur Email: makarand1234@gmail.com; Mobile 9422805719 ABSTRACT: Distribution Channel Margins form an important component of the distribution cost which directly affects the bottom line of any company. While the companies are trying to reduce the distribution costs‚ to improve their own margin pressures‚ there seem to be little innovations in
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