Distribution Channel of Airtel Prepaid in Bbsr Market
Channel Management
Project Report
On
Distribution Channel Of Airtel Prepaid
In
Bhubaneswar
PGDM, Section – A, Batch: 2011 – 2013, Term – III
Submitted to: Prof. S. Panda
By
Avik Mitra (11DM010)
Arnab Mondal (11DM027)
Ayan Mukherjee (11DM53)
Acknowledgements
We are immensely thankful to Prof. S. Panda for giving us this project and to Mr. S. K. Pattnaik, the distributor’s manager at Hindusthan Agencies, Rasulgarh and Mr. Kritinath Tripathy, Marketing Manager, Bharti Airtel for sharing their valuable information with us and helping us obtain an insight about the intricacies involved in the distribution channel of Airtel Prepiad.
Introduction
Airtel is the market leader in the Indian telecom Market with a revenue market share of 30.8% as on August, 2011. It is India’s first private telecom services provider covering all the telecom circles.
Airtel prepaid’s distribution network is very similar to that of an FMCG. There are two type of markets: A) urban market B) rural market. The distribution for these two markets is totally different.
Factors for deciding the distributor as told to us by Mr. Kritinath Tripathy, Marketing Manager, Bahrti Airtel at Infocity, Patia, the following are considered. 1) Population:- Population is one of the most important factor for selecting the urban distributor because if there is more number of subscriber of Airtel then there is more number of distributor is required. 2) No of retail outlets present in the area:- Airtel is trying to cover 1000 retail outlets by one distributor so the number of retail outlets is very much important. 3) BTS tower:- In area if the number of subscribers is more then for providing the proper connection the BTS tower is required. So if the subscriber is more then more number of distributor is required. 4) Revenue:- Revenue is one of the most important factor for selecting the number of distributor. 5) Geographical situation of market:- Geographical location
Project Report
On
Distribution Channel Of Airtel Prepaid
In
Bhubaneswar
PGDM, Section – A, Batch: 2011 – 2013, Term – III
Submitted to: Prof. S. Panda
By
Avik Mitra (11DM010)
Arnab Mondal (11DM027)
Ayan Mukherjee (11DM53)
Acknowledgements
We are immensely thankful to Prof. S. Panda for giving us this project and to Mr. S. K. Pattnaik, the distributor’s manager at Hindusthan Agencies, Rasulgarh and Mr. Kritinath Tripathy, Marketing Manager, Bharti Airtel for sharing their valuable information with us and helping us obtain an insight about the intricacies involved in the distribution channel of Airtel Prepiad.
Introduction
Airtel is the market leader in the Indian telecom Market with a revenue market share of 30.8% as on August, 2011. It is India’s first private telecom services provider covering all the telecom circles.
Airtel prepaid’s distribution network is very similar to that of an FMCG. There are two type of markets: A) urban market B) rural market. The distribution for these two markets is totally different.
Factors for deciding the distributor as told to us by Mr. Kritinath Tripathy, Marketing Manager, Bahrti Airtel at Infocity, Patia, the following are considered. 1) Population:- Population is one of the most important factor for selecting the urban distributor because if there is more number of subscriber of Airtel then there is more number of distributor is required. 2) No of retail outlets present in the area:- Airtel is trying to cover 1000 retail outlets by one distributor so the number of retail outlets is very much important. 3) BTS tower:- In area if the number of subscribers is more then for providing the proper connection the BTS tower is required. So if the subscriber is more then more number of distributor is required. 4) Revenue:- Revenue is one of the most important factor for selecting the number of distributor. 5) Geographical situation of market:- Geographical location