Itm435 Marketing And Marketing Research Paper
TUI UNIVERSITY
Module 4 SLP
ITM435 - Marketing and Marketing Info. Syst
10 July 2011
During this SLP I reviewed the tutorial sections for Distribution Decisions, Retailing, Wholesaling, and Managing Product Movement This tutorial is a great resource for learning the basic fundamentals of marketing. The Distribution Decisions section showed me what the channels of distribution as well as the type of channel members. I then learned the importance of distribution channels and the benefits offered by channel members. I never knew any of this valuable information prior to doing this tutorial. I learned about the different distribution systems including direct, indirect, and multi-channel as well as the channel arrangements of independent
Module 4 SLP
ITM435 - Marketing and Marketing Info. Syst
10 July 2011
During this SLP I reviewed the tutorial sections for Distribution Decisions, Retailing, Wholesaling, and Managing Product Movement This tutorial is a great resource for learning the basic fundamentals of marketing. The Distribution Decisions section showed me what the channels of distribution as well as the type of channel members. I then learned the importance of distribution channels and the benefits offered by channel members. I never knew any of this valuable information prior to doing this tutorial. I learned about the different distribution systems including direct, indirect, and multi-channel as well as the channel arrangements of independent