Ron Fernando Marketing Principles Assignment # 1 Goodwill Industries 1. Describe the three customer types mentioned in the video. What is each customer type looking for when they shop at Goodwill? What is most important to each customer type? The video mentioned 3 specific clientele for Goodwill Industries. The fashion shoppers‚ the bargain hunters‚ and the resellers. The Fashion Shoppers are most likely the frequent customers of Goodwill boutiques. Goodwill boutiques sells high end products
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Candy is a love for many people around the world young and old‚ but has anyone thought about what you are actually consuming. Plants‚ fruits‚ etc. that are used to make candy are produced with synthetic or chemical fertilizers‚ weeds are controlled with chemical herbicides and insecticides are used to manage pests and disease‚ all of those chemical are in your candy you consume. Along with chemicals there are artificial colors‚ flavors‚ and preservatives. Studies from American Academy of Pediatrics
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The Culture Industry: Enlightenment as Mass Decep9on Adorno and Horkheimer The dudes Theodor Adorno Max Horkheimer Frankfurt School Enlightenment is progress? America has huge produc9ve capacity in 1940s The Culture Industry • Describes the industrial condi9ons in which culture is being produced
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The Pizza Industry History of Pizza Birth of the Pizza – Italy or elsewhere? Pizza in Renaissance Spread to other countries What it is now – (Supreme !!!!) Nutritional Value Survey on Kids The World Pizza And Indian Pizza Market World Market of the Pizza Industry Comparison Pizza Hut Domino ’s Others Pizza Hut “Think Global act Local” First to introduce localized menu. Domino’s “Think local act regional” First to offer country wide
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Yoghurt and Sour Milk Products in Canada Category Briefing | 04 Dec 2012 HEADLINES * Yoghurt and sour milk products increases by 8% in current value terms to reach C$2.6 billion in 2012 * Greek yoghurt sweeps the nation‚ with its strong profile of healthy attributes * Pro/prebiotic drinking yoghurt records the highest current value growth in 2012 * Danone Canada leads yoghurt and sour milk products with a 35% value share in 2012 * Yoghurt and sour milk products is
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Ejvind Vøgg – Own Man in India The Indian Oil and Gas Industry DIBD – OMII Own Man In India April 2012 Ejvind Vøgg – Own Man in India Introduction to the Indian Oil and Gas Industry • Current market situation • Growth of Indian Oil and Gas industry • Competitive Landscape • Nordic and Danish player • SWOT Ejvind Vøgg – Own Man in India Current market situation - OIL • The Indian Oil and Gas industry plays an important role in the Indian economy with major refineries and gas
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THE U.S. RETAIL INDUSTRY August 2011 Prepared for National Retail Federation The Economic Impact of the U.S. Retail Industry THE ECONOMIC IMPACT OF THE U.S. RETAIL INDUSTRY Table of Contents EXECUTIVE SUMMARY I. II. III. IV. V. INTRODUCTION INDUSTRY DEFINITION NATIONAL RESULTS STATE RESULTS CONGRESSIONAL DISTRICT RESULTS E-1 1 3 6 11 26 APPENDICES A. B. DETAILED STATE-BY-STATE OPERATIONAL IMPACT RESULTS DATA SOURCES AND METHODOLOGY A-1 B-1 This document has been prepared
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contents 1 Executive Summaries 2 Introduction 3 Analysis 4 Recommendation 8 Conclusion 9 Refferences……………………………..…………………………………………………………………………………………………………10 Executive Summary Michael Porter once said in an interview: “The airline industry is one of the biggest business that exist today. But it’s sticks to the bottom of the list when it comes to profitability.” -Michael Porter‚ Harvard Business Review‚ youtube.com The airline Industry is the
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Introduction Reason for going oversea and entering British Market Strategy analysis 3.1 Innovation of Banrock Station in Great Britain 3.2 Standardization of Bordeaux in Great Britain Recommendation References Table List Graph 1: The Product Lifecycle of Banrock Station in 2007 Graph 2: The Object‚ Strategy and Tactic of Bordeaux wine External environment Increase sale cost leadership marketing mix Go to the UK
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In some countries the word biscuit historically refers to a hard cookie or cracker. A biscuit is "any of various hard or crisp dry baked product" similar to the American English terms cracker or cookie‚ or "a small quick bread made from dough that has been rolled out and cut or dropped from a spoon." Today‚ according to the American English dictionary Merriam-Webster‚ a cookie is a "small flat or slightly raised cake". In the United States biscuits are generally small soft‚ yeast-based products served
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