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Hospitality Industry

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Hospitality Industry
BBHM101 The Contemporary Hospitality and Tourism Industry

|Duration |Level |Core / Elective |Subject Credits |Course Credits |
|1 semester |Year 1 |Core |4.5 |BBHM: 150 |
| | | | |BIHM: 199 |
|Timetabled Hours |Personal Study |Total Workload |Mode of Delivery | Pre-requisites |
|45 |90 |135 |Face to Face initially | |

Purpose of Subject:

This subject will enable the student to develop an appropriate understanding of the range and scale of the management of operations in hospitality and tourism. The students will be provided with an overview of the industries including their functions, services, and locations that make up the key characteristics of the international contemporary hospitality and tourism industry.

Intended Learning Outcomes:

At the conclusion of this subject the student should be able to demonstrate the following key knowledge and skills:

1. Demonstrate an understanding of the global range and scale of the contemporary hospitality and tourism industry.

1. Identify the key operational management characteristics and the range of products and services contemporary hospitality and tourism provides to guests.

2. Understand the history and culture of the hospitality and tourism industries and the relevance to contemporary operations.

3. Identify the importance of the guest in developing contemporary hospitality and tourism products and services.

4. Demonstrate a fundamental understanding of the importance of the contemporary hospitality and tourism industry in terms of the financial, socio-economic and geopolitical

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