Yogurt Industry
Yoghurt and Sour Milk Products in Canada
Category Briefing | 04 Dec 2012
HEADLINES
* Yoghurt and sour milk products increases by 8% in current value terms to reach C$2.6 billion in 2012 * Greek yoghurt sweeps the nation, with its strong profile of healthy attributes * Pro/prebiotic drinking yoghurt records the highest current value growth in 2012 * Danone Canada leads yoghurt and sour milk products with a 35% value share in 2012 * Yoghurt and sour milk products is projected to increase by a constant value CAGR of 4% to reach C$3.2 billion in 2017
TRENDS * Yoghurt and sour milk products is expected to be the most active dairy category in 2012, thanks to aggressive marketing and product development activities which took place in recent months. According to a recent interview given by Danone Canada, which was published in the February 2012 issue of the Canadian Grocer magazine, the yoghurt market in particular evolved significantly in the last decade. First, per capita consumption in Canada doubled in the 2000s, with Canadians now eating, on average, 11kg of yoghurt each year. Also, the category saw an increase in the number of trips shoppers make to buy yoghurt, from 12 to 16 trips per year. Lastly, these shoppers are buying more yoghurt than ever before, trading up to 12-packs from 8-packs of yoghurt. Much of this growth stemmed from rising consumer interest in a product which serves a wide range of health benefits (such as probiotics, calcium, protein) in various formats and flavours, whilst also catering to their desire for convenience. Continuous innovation in response to consumers’ needs further boosted its popularity. In 2012, current value sales of yoghurt are set to increase by 8% to reach C$2.6 billion. * Spoonable yoghurt continues to account for the largest share of retail value sales; set to reach C$2.3 billion in 2012. The category is expected, once again, to outperform drinking yoghurt, recording an 8%
Category Briefing | 04 Dec 2012
HEADLINES
* Yoghurt and sour milk products increases by 8% in current value terms to reach C$2.6 billion in 2012 * Greek yoghurt sweeps the nation, with its strong profile of healthy attributes * Pro/prebiotic drinking yoghurt records the highest current value growth in 2012 * Danone Canada leads yoghurt and sour milk products with a 35% value share in 2012 * Yoghurt and sour milk products is projected to increase by a constant value CAGR of 4% to reach C$3.2 billion in 2017
TRENDS * Yoghurt and sour milk products is expected to be the most active dairy category in 2012, thanks to aggressive marketing and product development activities which took place in recent months. According to a recent interview given by Danone Canada, which was published in the February 2012 issue of the Canadian Grocer magazine, the yoghurt market in particular evolved significantly in the last decade. First, per capita consumption in Canada doubled in the 2000s, with Canadians now eating, on average, 11kg of yoghurt each year. Also, the category saw an increase in the number of trips shoppers make to buy yoghurt, from 12 to 16 trips per year. Lastly, these shoppers are buying more yoghurt than ever before, trading up to 12-packs from 8-packs of yoghurt. Much of this growth stemmed from rising consumer interest in a product which serves a wide range of health benefits (such as probiotics, calcium, protein) in various formats and flavours, whilst also catering to their desire for convenience. Continuous innovation in response to consumers’ needs further boosted its popularity. In 2012, current value sales of yoghurt are set to increase by 8% to reach C$2.6 billion. * Spoonable yoghurt continues to account for the largest share of retail value sales; set to reach C$2.3 billion in 2012. The category is expected, once again, to outperform drinking yoghurt, recording an 8%