Assignment 1 - Last date for submission November 7th 2010 Any two should be completed and submitted individually. MGM 713 C A S E 2 ASSIGNMENT QUESTIONS 1. What is Costco’s business model? Is the company’s business model appealing? Why or why not? 2. What are the chief elements of Costco’s strategy? How good is the strategy? 3. Do you think Jim Sinegal is an effective CEO? What grades would you give him in leading the process of crafting and executing Costco’s strategy? What support can
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distribution. In the 1990’s‚ a strategy that helped sling shot Corona into the U.S. market was the unique idea of subsidizing the taxes that were placed on import beers so that the consumer would not have to be passed to cost. This made the beer cheaper than other import beers‚ which allowed for higher volumes to be consumed. With the import beer becoming cheeper‚ the demand was also increased due to the marketing scheme that emphasized the idea of "putting a piece of Mexico in the hands of millions
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The products that are included in this strategy are: Clorox Kitchen Cleaner‚ Clorox Stain Remover Spray‚ Clorox Bleach Foamer‚ Clorox Max Stain and Colour Remover‚ Clorox Toilet bowl cleaner‚ Clorox Disinfecting Bathroom Cleaner‚ Clorox Precision Pour Bleach Gel‚ Pine Sol Multi Surface Cleaner. The reasons are: 1. New packaging either the colour or the form. 2. New variants in each product. 3. Clorox gives coupon for the customers with the intention of attract more customers. The main focus of
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The Evolving Strategy at IBM Case Discussion Questions 1. When Sam Palmisano joined IBM it was already a classic multinational enterprise. To be considered a multinational enterprise meant that the company owns business operations in more then one country. IBM didn’t start of as a multinational enterprise but it stared with selling its products through oversea sales offices. To better improve the way they had goods produced and sold‚ they adapted to the classic multinational enterprise. There are
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abundant amount of channels that provides news‚ sports and all kinds of music. By merging Sirius and XM radios together‚ they have really planted themselves as the gorilla in the satellite industry‚ and it would be tough for another satellite company to enter and take away the customers already committed to Sirius XM. In regards to supplier power‚ Sirius XM has a number of different options as to what music to play‚ and have signed a contract with popular talk show host David Stern. To combat the high buyer
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Corporate-level strategy is focused mainly on the decisions over the scope of the firm ’s activities‚ mainly: product scope‚ geographical scope‚ and vertical scope. One of the myths of corporate-level strategy is that strategy formulation can be separated from implementationthat strategy is constructed first‚ then the appropriate management and organizational structure is selected afterwards. Unfortunately‚ this will result in a poorly designed strategy since it does not take into account the
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WHAT IS CORPORATE STRATEGY? Although strategy has different definitions by various authors‚ to understand Corporate Strategy we begin by defining strategy. "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment‚ to meet the needs of markets and to fulfil stakeholder expectations” (Johnson‚ Scholes & Whittington‚ 2008). From the definition given by Johnson
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Chapter 1- What is strategy? Strategy- how to do better than your rivals What is the present situation? Where do we want to go? How will we get there? Strategy- doing things differently from rivals- competitive advantage Effectiveness & Efficiency Doing things differently than others either differently providing value Beauty is in the eye of the beholder Efficiently- “don’t care about value- but do it more efficiently Google focusing more on efficiency Sustainable Competitive advantage
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EVALUATING BUSINESS STRATEGY* Richard P. Rumelt November 28‚ 1993 trategy can neither be formulated nor adjusted to changing circumstances without a process of strategy evaluation. Whether performed by an individual or as part of an organizational review procedure‚ strategy evaluation forms an essential step in the process of guiding an enterprise. For many executives strategy evaluation is simply an appraisal of how well a business performs. Has it grown? Is the profit rate normal or better
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innovation Innovation is rapidly becoming a capability that strengthens and focuses the corporate strategies. Over time has become a key enabler to many corporate goals and strategies. This has been driven by increased rate of change in competition. Google is among the most innovative company‚ it offers search products that fill a niche which is not covered by its competitors. It acts as a competitive threat to its competitors‚ forcing them to invest more in their search product and‚ in the process
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