SWOT ANALYSIS Strenghts * Global Brand * Large Products Portfolio * Innovative * Acquisitions Amazon is the leading online retailer regarding media‚ products that educate and entertain. Amazon being a powerful global brand. Its customer base is over 30 million people has established separate websites in Canada‚ UK‚ Germany‚ Italy‚ France‚ Japan and China. It has a diversified product portfolio. Amazon.com started as an online bookstore but soon diversified‚ selling DVDs‚
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1. Amazon and Toys-r-us both present very good points in this case. With amazon being what it is I believe that it is exclusively selling toys-r-us toys but when it comes to competing with websites like e-bay for amazon to compete it has to be able to sell vintage and collectable toys. I don’t think however that amazon should be charging toys-r-us as much as they do if they are going to allow other vendors to join in on the service that amazon provide. I also think that Toys-r-us is “whining” in
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dotcom businesses are making competition intense. Amazon.com competes directly with big firms such as Ebay. The threat of new entrants that are able to compete directly with Amazon.com is low. The strong brand image of Amazon.com should be an advantage in any price wars. Macro Environment Political. Government invests money in IT Infrastructure. In consequence‚ more people can have Internet‚ which means an increase in users. Faster and better Internet access for users. Economic. In UK
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INTRODUCTION E- commerce in the past decade has emerged as a growing platform for selling and buying of products and services on the Internet. During times of financial crunch throughout the world recently there was an immense effect on the growth and success of the electronic alternatives like Amazon (Solomon et al‚ 4th ed‚ Consumer Behavior: A European Perspective pp.73-74). Therefore‚ in this report I consider the leader in e-retailing Amazon.com‚ Inc. (Amazon.com). So if for example Amazon’s
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different products such as toys‚ VHS‚ music etc. This diversification has helped Amazon grow in the past two decades. When the dot-com bubble burst in the late 90’s investors were a bit skeptical in whether their business model would work. The company ended up proving skeptics wrong making their first annual profit in 2003 and since then have never looked back. The following chart shows the success and value of Amazons stock in the past five years: A small part of this company’s success is
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is concerned with "draft[ing] the plan of war ... shap[ing] the individual campaigns and within these‚ deciding] on the individual engagements" (Von Clausewitz‚ 1976:177). * In game theory: Strategy is "a complete plan: a plan which specifies what choices [the player] will make in every possible situation" (von Newman and Morgenstern‚ 1944:79). * In management: "Strategy is a unified‚ comprehensive‚ and integrated plan ... * B. Strategy as Ploy * As plans‚ strategies may
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positioning and business model * Amazon is the first mover of virtual retail supercenter selling products which started off from selling only books online and also offer the lowest possible prices to its customers. * Thus‚ Amazon is likely to be seen as a ‘broad differentiator’ who is in the middle of differentiate and cost leaders approaches. * However‚ it can be seen as more leaning to differentiators as most of its past and current strategies are focusing more on innovation of services to its
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communications strategy. In the first part of my report I will focus on how the company handle’s direct communication‚ traditional mass marketing‚ personalized communication‚ and general online communications. The last portion of my report I will discuss what marketing strategies amazon.com executes well and which ones they need improvement on. Amazon.com handles direct communication with a remarkable sales force. When you visit amazon.com you are provided with list of departments to shop from along
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Lecture Notes 2.1 What Goods and Services are Produced? A. What We Consume 1. In the United States‚ medical care is the single largest consumption category. 2. Over time‚ incomes in the United States have increased and our expenditure on necessities has fallen as a percentage of income while expenditure on services has risen as a percentage of income. B. What We Produce Most of what we consume is produced in the United States‚ and most of what we produce is services. 1. As a percent of total
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Discussion Questions 1. In what ways does Bezos’s decision to develop and sell the Kindle and Kindle Fire show systematic and intuitive thinking? By selling the Kindle and the Kindle Fire Amazon.com can generate more money in sales for music‚ books‚ movies‚ etc. They make more selling content for the Kindle and the Kindle Fire than they do on the devices themselves. Bezos thought the most reasonable thing to sell over the internet was books. The internet offers customers to review the books‚ or
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