ROLE OF ADVERTISING IN COMMUNICATION Dettol Kitchen Gel – Liquid Dishwasher The project explores the use of communication strategies used by Dettol for the launch of its new product Dettol Kitchen Gel in the liquid dish-wash segment. The liquid dish-wash being a low consumer involvement category required aggressive communication strategies by Dettol and had thrown open a war of media communication PR activities between Dettol’s new entrant the Dettol – Kitchen gel and HUL’s Vim the market leader
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BASIC DIODE ELECTRONICS INTRODUCTION TO DIODES The p-n Junction The p-n junction is a homojunction between a p-type and an n-type semiconductor. It acts as a diode‚ which can serve in electronics as a rectifier‚ logic gate‚ voltage regulator (Zener diode)‚ switching or tuner (varactor diode); and in optoelectronics as a light-emitting diode (LED)‚ laser diode‚ photodetector‚ or solar cell. In a relatively simplified view of semiconductor materials‚ we can envision a semiconductor as having two
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Recycling Basics Recycling is the process of collecting and processing materials that would otherwise be thrown away as trash and turning them into new products. Recycling can benefit your community and the environment. Benefits of Recycling * Reduces the amount of waste sent to landfills and incinerators; * Conserves natural resources such as timber‚ water‚ and minerals; * Prevents pollution caused by reducing the need to collect new raw materials; * Saves energy; * Reduces
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Date: 05/24/2013 XXXXXXXXXX Student ID: XXXXXX Dear Financial Aid Committee: Thank you in advance for taking the time to review my letter of appeal for financial aid reinstatement. First‚ let me say‚ I wholeheartedly appreciate your granting me this award in order to make my educational dreams a blissful reality. It would be a great honor for me to continue on the path which I started before I suffered this temporary setback. I take full responsibility for why my grades slipped and because
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GENDER STEREOTYPES IN ADVERTISING INTRODUCTION: This paper aims to focus in the presence and evolution of gender stereotypes in advertising. So‚ we could start defining stereotypes and more specifically‚ media gender stereotypes. According to the Oxford English Dictionary‚ a stereotype could be defined as :”A preconceived and oversimplified idea of the characteristics which typify a person‚ situation‚ etc.; an attitude based on such a preconception. Also‚ a person who appears to conform
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Sexism and Overt Sexuality in Advertising Everywhere we look advertisements are telling us what it means to be a desirable woman in order to persuade the insecure consumer to purchase a product that will make her more ’beautiful’ by society’s standard. Many products are pitched with such sexual imagery that it sets up an unrealistic expectation for women to try to achieve with a wonder product that will make your eye lashes fuller or your breasts bigger and perkier. It is my opinion that these
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POLITICAL ADVERTISING (page 87) Bolland defines advertising as the ‘paid placement of organizational messages in the media’ (1989‚ p.10). Political advertising therefore‚ in the strict sense refers to the purchase and use of advertising space‚ paid for at commercial rates‚ in order to transmit political messages to a mass audience. The media used for this purpose may include cinema‚ billboards‚ the press‚ radio‚ television and the internet. MEDIA MANAGEMENT (page 123) Media management comprises
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Advertising – S.Y.B.com Project Topics Roll Nos | Topic | 1 – 5 | Advertising campaign for Hotel Industry | 6 – 10 | Advertising campaign for Tourism Industry | 11 – 15 | Advertising campaign for Hospital Industry | 16 – 20 | Advertising campaign for Aviation Industry | 21 – 25 | Advertising campaign for Education Industry | 26 – 30 | Advertising campaign for Banking Industry | 31 – 35 | Advertising campaign for Insurance Industry | 36 - 40 | Techniques of visualisation of
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Mallett‚ J. (2000). Royal Marsden Manual of Clinical Nursing Procedures. 5th edn. 406-407. Ford‚ S. (2002). Common errors in clinical measurement. Anaesthesia and Intensive Care Medicine‚ 34‚ 2. 466-467. Jacobson. P. (2000). Electrocardiography: a basic introduction. Retrieved September 20‚ 2003: http://www.abdn.ac.uk/~u10rjl/page3.htm#interpret. Kors. J.A.‚ Meij‚ S.H‚. Nelwan‚ S.P. & van Dam‚ T.B. (2001). Correction of ECG variations caused by lead placement. Journal of Electrocardiology 34‚ (4)
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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